Are exhibition giveaways a good way to attract footfall to your exhibition stand and build awareness of your brand? Or do most of them end up in the bin and are therefore a waste of money?
The answer is that some are incredibly useful, whereas others aren’t. Understanding your audience and aligning giveaways with your key objectives are the keys to success.
Objective 1: Brand Awareness
If you’re hoping to gain more brand awareness, your exhibition giveaways should focus on visibility. Your giveaways need to be designed entirely around your brand name and logo and be the type of item that people would actually use and see value in. If you work in the B2B sector, your aim is for people to use them in the workplace, thereby increasing visibility.
What works?
- Branded post-it notes
- Branded teabags
- High quality mouse mats
Objective 2: Brand Proposition
If you have a certain message that you want to convey at a trade show, then your giveaways could provide useful visual reminders. Many companies still choose to produce brochures however these are often lost amongst a massive pile and are never read. Brochures and case studies can be emailed to clients or pre-loaded on to a branded USB stick. Technology like qbit will help you to connect with your visitors without loading them up with expensive and heavy printed brochures.
What works?
- A competition where people have to answer one or more questions about your latest product can be a great way to educate people about your new product or service!
Objective 3: Building Contacts
Finding the right business card after an event and remembering each specific conversation can be a challenge. This is where online data capture tool like qbit really help. More and more show organisers are including QR codes on delegate badges for this reason.
What works?
- Prize draws in exchange for business cards – sign up to our newsletter!
- Coffee – Good-quality free coffee is the holy grail of trade-show giveaways! What’s more, visitors will stay on your stand while they drink i
So which are the best exhibition giveaways? In conclusion, they are the ones which your target audience will see value in. They must also align closely with your exhibition objectives. At 200m2, we provide a complete range of exhibition services from exhibition management to exhibition logistics. Call 020 333 200 92 to find out more!
