If you’ve ever attended an exhibition or trade show before, you’ll know that an event of that standard takes a LOT of planning and preparation. There are so many elements of an exhibition to think about, and even when you think you’ve covered all bases, something is bound to crop up.
It’s best to start thinking of your exhibition tactics and planning as early on as possible, else you could risk forgetting essential items or equipment and end up letting the whole impression, pitch or team down.
The staff on your stand at your exhibition can be all the difference when it comes to engaging with and making the experience pleasurable for attendees, as well as hitting sales goals and targets.
In order to make your staffing an element in your success, there are some steps you need to follow in order to fully prepare your team for the event.
It’s always going to be one of the main objectives of attending an exhibition – enticing people to your stand.
One of the best ways to do so is to make your exhibition stand interactive in some way – people can’t help but stop and get involved, and seeing crowds around your stand will just draw more and more people in!
The key to marketing after an exhibition is to create an effective follow up plan. This is essentially the only way to get the leads you’ve captured interested in your business (if they aren’t already) and encourage people to engage with your products or services.
"4 Cancer Group is a cancer respite charity with a sporting focus. Consequently, we have a wide range of exhibition and event needs across a large number of different sports. 200m2 has helped us to obtain value in an area where we were being overcharged in the past. With an an adaptable stand and replaceable graphics, our events are now easy to manage."
Andrew Hayward, Trustee, 4 Cancer Group
"We have worked with 200m² Exhibitions on a number of occasions and always found them to be very helpful, professional and great value for money. At our Volunteer conference in Oxford the guys loaned us some fantastic banner display stands that really set off the conference. As well as providing the stands and banners they also gave up their free time to assist with the build and breakdown. Great work, thank you!"
Communications Co-ordinator, Make-A-Wish
"FIS is the world’s largest global provider of banking and payments technologies. Consequently, global exhibitions and conferences are a major part of our marketing strategy. We contacted 200m2 to assist us with an exhibition in the Middle East. It was clear to us that these guys knew what we were looking for. Since the show in the Middle East, 200m2 has taken responsibility for our other exhibitions around the world. As exhibition stand contractors, we have found 200m2′s service, products, customer care and value for money to be of the highest order"
Richard Cooper, VP International Marketing Strategy, FIS
"From project scope to final design outcome, the process could not have been more professional. At many events we are a ‘platinum sponsor’ where the level of expectation from the event organiser is exceptionally high. On each occasion the stand has been in use, we have received very positive feedback and requests to re-exhibit at future events. From our perspective, we have nothing but praise for 200m2 and look forward to many more successful exhibitions."
Richard Mose, Managing Director, Interact Medical
"As part of a conference at Canary Wharf in London, 200m2 delivered a full blown stage and seven separate exhibition stands where various OEM’s could display their products. 200m² Exhibitions played a critical role working with us to develop a solution and handled the ever changing dynamics with true professionalism. I would estimate that we had over 30 different layouts which were all drawn up and laid out in CAD for approval. Great job 200m² – we will be using you again!"
Peter Jackson, Commercial Director, Red e2
"Portrait Photography is highly competitive. It is vital for us to show our products in the best possible light. The CROSSwire system definitely meets our requirements and together we managed to develop a bespoke hanging system for our portfolio. This was a challenging objective which could not be met by a straightforward off the shelf product. All in all I am very satisfied with the product but also the professional approach of 200m² Exhibitions."
Lionel Cherruault, Director, Nousha Photography
“when searching for a highly versatile solution that would lift our brand at shows and events we came across the X10 CROSSWIRE from 200m2. The versatility of the units, their weight, ease of set up and multiple arrangements was just what we needed. Having bought a 6 panel configuration we have given ourselves the opportunity to have a large single display or even break it down to 3 x 2 panels displays. Having costed other options the X10 CROSSWIRE with its flight case is very competitive. Highly recommended”
Conor Swift - RYA Membership Development Manager
“At Upgrade Bikes Ltd we attend two or three major exhibitions a year where we use the X10 CROSSwire system as the framework for our self-built stand designs.
We love the fact that its easy to store and transport, fast to build and breakdown and looks professional every time. Combined with high quality printed banners, X10 CROSSwire allows us new designs each time and affords enormous savings over contracted stand builds. We regularly recommend 200m2 Exhibition Ltd to others and are very happy to do so here too.”
Rory Hitchens - Senior Marketing Manager.
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