Category: Exhibition Stands

The importance of having an effective exhibition stand can’t be underestimated. It’s the place where your clients and prospects get to know your business, products and sales team – consequently, it’s important to make the most of the opportunity!

Here at 200m2 we provide a range of exhibition services aimed at getting the most out of events and exhibitions.  So why do exhibition stands matter? Here’s our top five most important reasons!

Define Your Brand

Exhibition stands define a company and convey important messages about the brand, so make sure your main products are clearly stated and prominently placed. A confused or untidy stand does not inspire confidence or help to increase sales!

Meet New Prospects

Your exhibition stand is the main place to meet prospects and build relationships, so you need to make it warm, welcoming and business like.  Invest in comfortable seating areas and arm your sales staff with the information they need to close deals!

Stands Can Sell

Your display stand needs to have clear information about benefits, costs and return on investment. Large images and graphics will catch the eye and help sell your product or service. Plan your exhibition stand design from the point of view of those attending the show. This means that if you are attending events in different countries your messages may need to have a different focus.

Unique Selling Points

It is important to stress your unique selling points – the things that make your business stand out. It might be the experience you have in the industry, how well you know the country or your  experience in a particular sector. Whatever it is, hammer it home in as many ways as possible.

Think Global!

For international companies, it is vital that you take your brand to different countries around the world. Modular exhibition stands can be used time and time again, so provide great value for money. Modular stands are often the best option as they are designed to slot together to fit different floor sizes and restrictions.

200m2 offers a range of exhibition services, from initial briefing to stand design, delivery and installation. We also ship stands internationally. So not give us a call on 020 333 200 92 to see how we can help with your next show!

 

 

 

As one of the UK’s leading manufacturers and suppliers of trussing for exhibitions, stage shows and conferences, we often get asked what sets our products apart.  There are many reasons why 200m2’s products outshine the competition but there is one aspect which is truly unique. Our fully patented X-20 TRUSSwire product is a foldable trussing solution, allowing easy transportation and storage!

As a hinged trussing solution, TRUSSwire can be stored completely flat in it’s own durable carry cases.  With a 20cm by 20cm profile when extended, TRUSSwire is extremely strong and robust.  What’s more, it’s internal alumunium core and scratch resistant composite outer, make it lightweight yet extremely durable. TRUSSwire can even be used outdoors!

Gone are the days when you need a large team of exhibition stand contractors to help you build and dismantle your stand.  With TRUSSwire, you can set up even medium to large sized stands in under an hour! Simply unfold your stand from its container and fold it away again after the show. Folding exhibition trussing saves time and therefore money!

Whereas most trussing is silver in colour (being made from aluminium or steel), our trussing comes in black or white as standard. In fact, depending on the size of the order, we can make trussing in virtually any colour!  Match your trussing infrastructure to your brand colours!

 

When assembled, our range of graphic display panels simply click into place between the trussing framework. Choose from a wide selection of materials and environmentally friendly inks.  Add LED back-lighting panels to create stunning back-lit displays.

A wide range of accessories complete the look: from TV screens and brochure holders to leaflet racks and reception counters. TRUSSwire can be scaled to virtually height or width!

So when you’re planning your next exhibition, why not get in touch!  With a wide range of purchase and leasing options, our modular trussing options are the perfect complement to your marketing programme.