To stand out from the crowd, sometimes you need to think outside of the box… or the pallet in this instance! The Swiss furniture brand Vitra recently took Milan’s Salone del Mobile design fair by storm by creating a custom exhibition stand made out of wooden freight pallets!
The exhibition space at the Rho Fairground venue featured plinths made from pallets to create different height platforms. Walls were created from stacked pallets and pallets were even used to create a wire racking system to display other products.
The design was conceived to break the norms of designing exhibition stands and to create a new visual language for exhibitions. Colour was applied to the surface of certain pallets to denote different parts of the stand. Partially cast epoxy resin was also used to create a distinctive surface finish.
The wooden pallets were built to a standard size of one metre by one metre, providing a repeating module that formed the basis of the design. This enabled different parts of the stand to be customised. The stand even featured a fork lift truck to create a realistic warehouse scene!
The pieces on the display included Ronan and Erwan Bourourllec’s Belleville Chair and Table, the Polder Sofa and Compact by Hella Jongerius, and the Mariposa Sofa by Edward Barber and Jay Osgerby.