Even in the digital age, it seems that nothing can beat the personal touch. Even the most addicted to technology need a venue to meet with like minded people. What’s more, the companies who produce that technology need a venue to meet and interact with their customers!
Welcome to Gamescom, Europe’s largest videogames trade fair. Spanning an area the size of 20 football pitches, Gamescon opened its doors at the end of August in Cologne (Germany). This keynote event in the gaming industry has been growing steadily every year. In 2013, the show attracted 340,000 visitors, significantly more than the 275,000 that were expected.
Yet despite huge databases of client data, game developers such as EA, Activision Blizzard, Ubisoft and Sony still flock to Cologne once a year to meet their customers in person.
Eric Hirshberg, Chief Executive at Activision Blizzard Publishing explained “In the midst of the development process, when we have our noses pressed against the screens looking at the pixels, it is good to take a step back. It is great walk around in the booth and watch real-live gamers play games that are still in development. You can still make tweaks.”
Some other companies take the ‘interactive’ element of the exhibition even further by having coding rooms at the exhibition venue. David Rutter, Executive Producer of the FIFA Soccer video game said “Fans who like our games come in and play. We ask what they like, what they don’t and we instantly can make the changes.”
Exhibitions it seems are re-investing themselves for the modern age and here at 200m2, we’re proud that we’re at the forefront of that change. We work with our clients to incorporate the latest technology into their exhibition stands. From audio-visual walls to and social media broadcasts, we can deliver exhibition solutions which will enable you to connect with your audiences from the show.