To say the events industry has changed is a fair comment, but how will this impact events moving forward?
Ever since lockdown, events and exhibitions across the world have been taking place from the comfort of our homes with virtual events available to try and provide the best experience they possibly can for their visitors.
Features Virtual Events Are Lacking
For many businesses, online events have been a lifeline and provided people in lockdown with a virtual networking experience, but it’s safe to say it doesn’t come close to the physical benefits that the standard exhibition offers.
Exchanging business cards, choosing which stand to visit next and even having one-to-one conversations are difficult when it comes to these online events and many people are hungry for exhibitions to return to the way they were.
While doing business from the comfort of your own sofa can be relaxing, it doesn’t beat getting out and about and making the most out of your admission ticket.
Many businesses have made the decision to cancel events altogether because of the uncertainty of how long lockdown will continue.
Others have made the hopeful decision to postpone events for later on in the year, to prevent people from missing out.
But one important question is, even when lockdown ends, will people feel comfortable attending a real-life event?
Not only will it take a long time for people to gain the confidence to return to normal, but a percentage of people are actually enjoying webinars and would happy for these to continue.
This is where businesses have to make the decision of going back to the old way or pursuing digital events.
New Conditions and Measures for Events
Especially in the early days of normality, almost every event will require fairly strict measures to make the environment as safe as possible for visitors and exhibitors.
In order to get the events industry back up and running, it will require patience and the correct safety measures to be considered.
Time will tell about how events will return to life, and this also depends on the type of testing available to the public at the time to help control safety measures easily.
We are extremely hopeful that exhibitions will be back up and running, hopefully, sooner rather than later and we’re still operating as normal to help evolve your exhibition stand for when this time comes.
If you’re looking for fresh new graphics or interested in the stands we offer to prepare for future events, contact our team here.