The car manufacturer Ford is using a playful, experiential and family-friendly exhibition stand to showcase the brand and its products at this year’s Goodwood Festival of Speed, one of of Britain’s largest motoring events.
The interactive exhibition stands are modelled on a multi-storey children’s toy garage, complete with a giant slide for visitors to race down. There is also the opportunity for visitors to share pictures of their experiences across social media platforms.
The interactive exhibition stand is situated on the front row of the motoring village with the open upper deck of the stand providing visitors panoramic views of the festival and track. Ford will use the festival to showcase its latest products and innovations, including the world premiere of the New Focus ST diesel. The show will also be the first opportunity for British residents to get up-close and personal with the new Mustang and Vignale collection.
Visitors will also discover the full range of Ford vehicles, displayed across the exhibition stand’s different storeys. Vehicles on display will even include the new Ford Fiesta ‘Red Edition’. There will be an area dedicated to the 1.0 litre EcoBoost engine, which has won the International Engine of the Year award for the third year running.
The exhibition stand design will also raise awareness of Ford’s position as official automotive partner of the Glasgow 2014 Commonwealth Games. With a dedicated gymnastics area, members of the public will be encouraged to test their upper body strength on the rings!
After the Goodwood Festival of Speed (26-29 June), the modular exhibition stand will be transported to Glasgow for the Commonwealth Games festival on Glasgow Green.