Marketing Materials that You Need for Your Next Expo

We want to help make your next exhibition the best one yet and that means increasing the number of results that you get from the event.  

Marketing materials can be invaluable when it comes to generating leads and turning those leads into sales. There are a range of different materials that you can produce and use for your next event.   

Business Cards 

This is something most businesses already have and if you’re a business owner, you probably have at least one in every jacket pocket. 

 A well branded business card will be an invaluable tool to have on-hand to give to potential leads or even other business owners who you would be interested in partnering with.  

 A physical business card allows visitors to bookmark their favourite vendors and provides the longevity that digital search does not.  

Eye-Catching Banners 

Your stand is arguably the most important thing that you can bring to the exhibition and well designed, eye catching banners can make all the difference.  

Your stand is the first thing that visitors will see and this is what will attract them to your stand in the first place, so you need to ensure your stand not only gets their attention, but also conveys why you’re valuable to them. This could be the perfect conversation starter and help to increase the number of quality conversations that you’re having.  

Your banners should also follow your branding and communicate who you are as a brand.  

 Notepads or Sticky Notes  

There is a fine line when it comes to promotional freebies at exhibitions, some can be useful and some just get thrown to the bottom of a free bag by visitors, so it’s important to choose quality over quantity when you’re looking at free gifts.  

Notepads and sticky notes are a good option for free gifts, everybody needs both of these things in the workplace and branding your gifts can provide them with a well-needed reminder about who you are.  

Loyalty Cards or Offers  

A lot of stands run competitions at expos and this can help to largely increase stand footfall, however, the effectiveness of this move is short-lived. As soon as the trade show is over, people forget about the competitions they’ve entered.  

So if you want to increase the amount of time you have their interest, you could make your offer or competition an action they need to take after the event. On the other hand, you could offer a loyalty scheme for those attending or even an exclusive offer for them to redeem.  

This will help to keep you in their minds when they’ve left the exhibition hall and it will give you an advantage over the other exhibitors trying to follow-up post event.  

If you do choose to go down this route, ensure you collect the information you need from them in exchange for the loyalty card or offer, so this could be contact information like their email and phone number.  

You can then put this contact information into good use with your follow-up strategy and long term marketing.  

If you would like to find out more about exhibition banners and stands, our team of experts can ensure you’ll stand out. Get in touch with them today