TAG Heuer has reaffirmed its motorsport connections with a massive exhibition stand at this year’s Geneva Motor Show (5th to 15th March 2015).
If you visited the show, it is probably fair to say that this was one of the most impressive exhibition stands at the show. Not only was it extremely large (1,000m2), the branding and choice of materials created a highly effective stand which oozed class and sophistication.
Whilst at the show, TAG Heuer unveiled two new TAG Heuer Carrera calibre 1887 chronographs and an exclusive limited edition red and black Formula 1. The special edition Formula 1 watch was created to celebrate 30 years of the company’s partnership with McLaren, the longest collaboration between a watch brand and a Formula 1 team.
The stand’s main focus was to outline the brand’s long history of associations within motorsports including Formula 1, rally and endurance events (TAG Heuer is one of the founding partners of the FIA Formula E series). This year also sees TAG Heuer return to the legendary Le Man 24 Hours in the LMP1 with Nissan’s GT-R LM Nismo.
During the exhibition the late, great Aryton Senna was posthumously named as a mentor to the brand’s Pantheon of Ambassadors.
As one of the leading exhibition stand contractors in the UK, we would like to congratulate TAG Heuer on creating a truly fantastic stand. We salute you!