As technology evolves and creations become more advanced, there are hundreds of exhibition set-ups and displays out there, but which one is right for you? With so many to choose from, each exhibition stand and display is compatible for different brand exhibitions, depending on a variety of features like the size of your market and what the exhibition is for.
We’re aware that different companies require additional features when choosing their set-up to cater for maximum interaction and engagement, but can’t quite decide what’s best for them. We’re here to make it easier for you, so here’s a way to make your decision simpler, providing you with the pros and cons of both modular exhibition stands and portable displays.
Modular Exhibition Stands
An obvious benefit of this model is their portability. This model can be efficiently moved and transported, due to its carefully designed, multi-pieced structure. The modular stand can be broken down into much smaller segments so it can fit into more of a compact environment, making them a lot more manageable than other designs. This feature would be particularly beneficial if you’re planning an event or exhibition in various locations, within the same period. This provides a stress-free solution for transportation of your stand, being able to store them into a smaller environment. The question you’re probably asking yourself is ‘how small can these stands really be broken down to?’. Well the magic behind this design is that they’re small enough to be stored in small cars and vans, saving you the stress and money of hiring a more complex transport company.
The benefits don’t stop there! This model’s light-weight design makes them even more manageable and makes delivery easier, when being sourced by the courier. Heavier designs like those that are custom built, unfortunately don’t have this quality and will require being packaged and transported by a professional courier service, requiring hiring trucks and much larger vehicles. This is not only costly for businesses but is also inconvenient for transport timing as a lot of locations are difficult to access in this way.
When considering the general set-up of your stand, it is important to be aware that depending on the type of stand, many can require a large work force to construct them and can take a very long time. Fortunately, modular stands are one of the most time effective models and don’t require a lot of work. Taking as little as 6 hours to set up, this style can be built by a small team of just 3 people, and no special tools are required.
Furthermore, the various graphic applications that are compatible to this design make them more interactive for the audience and create much more of an impact to the more standard and early-staged designs that can be offered. Considering this technical addition of light boxes and various displays, these modular exhibition stands are pretty good in terms of pricing, as the purchase price would be earnt back after just a few shows, making it more of an investment than a purchase. This means that over time you can add to your stand, making it more advanced.
Reduce, reuse, recycle!
Sustainability is key where possible so reusing what you can is a major advantage. The framework of these stands is maintained as they can be dismantled and re-mantled, instead of being permanently attached together.
These features allow this particular model to be environmentally friendly and provide convenience when not only setting up the stand, but also transporting it to various locations. However, when considering the model that’s appropriate for you, it‘s important to consider your budget and what features you require for your exhibition to be more successful.
Are you a smaller company, planning on hosting more of a compact exhibition? Then portable displays may be more compatible to your needs. If you’re looking to take your company on tour, then look no further!
To make life super easy, this model comes in a travel case to make them easy to move and transport by hand as opposed to a vehicle. This eliminates any extra costs towards transporting the structure and can simply be carried instead. These designs come in a range of sizes, some smaller than others so some of the larger formats may be more difficult to transport, but as a whole these models are made to be versatile and easy to store.
Portable displays, also known as ‘pop-up’ displays are just like they sound. As opposed to being put together like the modular display, these exhibition stands are a lot simpler in terms of being set up. These pop-up stands also provide a lot more flexibility to suit your brand’s requirements. Whilst they sound like a smaller alternative, these stands can be customised to a range of shapes and sizes to best promote your business.
There are many misconceptions that the portable display is of a lower quality to many other models as it’s easier to set up and is generally a lot smaller. However, these structures are made to last and are made to a high quality so that they can be reused over and over again.
What are the different types?
Depending on sizing and what they’ll be used for, portable displays come in different forms. For example, if your exhibition requires the display of graphics, a flexible fabric display may be suitable, providing a fabric sheet to project images, text and various displays.
Additionally, banner stands on the other hand are free standing and consist of a smaller panel, which is handy for a smaller business that doesn’t intend to involve graphics and some of the more advanced features.
There are many exhibition stands available to suit every business’ exact requirements, coming in all shapes and sizes and a variety of costs. It is important to consider budget, time management and your preferred sizing when deciding which exhibition stand, as every model is different. We understand that there is a lot to choose from so we hope that this blog will help you find what is appropriate for your brand and kick start your ongoing and successful exhibitions!