In 2016, more and more exhibitors have invested in technological innovations to drive engagement on their exhibition stands. It has also given marketers the chance to trial new engagement tools that would not have been thought possible only a few of years ago.
Here are some of the latest technologies to consider integrating into your exhibition stands!
Advertising your brand at a trade show is imperative, but branding is useless if you aren’t properly explaining what you do. Interactive walls, floors or screens can engage visitors by allowing them to quickly understand your business and quickly connect with your products or services.
You can also reduce the need for repetitive sales messaging through the use of interactive technology. Interactive screens can display vital information using eye-catching graphics, images or videos. These can be used to engage with numerous customers simultaneously.
Augmented reality enables us to overlay computer-generated graphics on top of images of the real world. It includes scanning the real-world environment and enhancing it by adding virtual information.
Why is this important? Well, it gives us a chance to show how things could look in the future; it’s a chance to provide a glimse of a better more advanced world.
Quick response (QR) codes offer fast and reliable links to your website, online material or mobile apps. QR codes are immediately saved on the mobile device’s memory so that the user can return to your information after the event.
It is important to provide clear benefits for users to scanning your QR code, such as access to further information, exclusive promotions etc
Triggered technology can transform an exhibition stand into an attraction. Light, sound, video and special effects can all be good attention-grabbers, particularly when triggered by visitor action such as walking past a sensor for example. Using multiple senses is proven to evoke emotionally charged memories, making your brand more memorable.
As one of Europe’s leaders in exhibition stand design, we regularly work with our clients to adopt new exhibition technologies. Contact us on 020 333 200 92 to find out more.