With the clocks going forward last weekend, I was expecting glorious sunshine over the Easter break… not freezing temperatures and rain!
Despite Britain’s confused weather state at present, Spring and Summer are just around the corner. Longer days and the promise of warmer weather bring with them exciting new opportunities to advertise your product or service…
In my experience, a lot of organisations forget about the huge marketing potential that outdoor events can bring. All too often, marketing teams plan their event calendars around trade shows, indoor conferences and gala dinners. They forget that outdoor events offer a less formal platform from which to communicate with members of the public. AND because people are more relaxed, they are more inclined to absorb your marketing messages.
But the weather in the UK is far from certain, even in the midst of June! Consequently, it’s important that you invest in exhibition stands that are weather proof. The last thing you want is a printed banner where the ink runs after a small shower or an exhibition stand which goes rusty after just a few days stuck outside.
At 200m2, we take the quality of our materials very seriously. That’s why our range of banner stands, modular exhibition stands and stage trussing is made from a composite outer material with an aluminium core. The weather proof system is not only rust proof, it is also strong enough to withstand the wind and gales that might be expected during even the worst British summer. What’s more, our complete range of display printing options allow customers to select display panel solutions which will perform just as well outdoors as they will inside.