A QR Code (abbreviated from Quick Response Code) is the trademark for a type of matrix barcode which first designed for the automotive industry in Japan. Initially patented, the inventor chose not to exercise his patent rights – what a nice chap! Consequently, the QR code system has become popular outside the automotive industry due to its fast readability and greater storage capacity compared to standard UPC barcodes.
More and more organisations are now using QR codes as part of their exhibition strategy. Increasingly, exhibitors are printing QR codes on their exhibition stands and exhibition printing (panel displays, business cards, brochures etc).
This is because they can be used to hold company contact details or information related to a special offer or promotion. With the increased adopted of smart phone technology, mobile phone owners can simply take a photo of a QR code with the camera on their mobile phone. In doing so, people are able to collect the information they need quickly without the need to write it down. Consequently, stand visitors can quickly add the contact details of a sales representative to their phone’s contact database or download the URL of a product information page or competition page.
Equally, companies are increasingly collecting contact details of people attending exhibitions through QR codes. Quite often nowadays, delegates at conferences are given a badge by the event organiser which includes their own QR code. Exhibitions can simply scan the visitor’s QR code so they have a record of who came to the stand.
Creating a QR code is simple! There are a number of websites that will generate a QR code for you free of charge. Once you have your QR code image, you can simply integrate it within your design. Test your code before you sending it to print however!
If you have any questions about QR codes and how they can be used as part of your next exhibition, get in touch today!