Best Exhibition Giveaways!

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Are exhibition giveaways a good way to attract footfall to your exhibition stand and build awareness of your brand? Or do most of them end up in the bin and are therefore a waste of money? The answer is that some are incredibly useful, whereas others aren’t. Understanding your audience and aligning giveaways with your key objectives are the keys to success. Objective 1: Brand Awareness If you’re hoping to … Read More

Why exhibition stands matter!

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The importance of having an effective exhibition stand can’t be underestimated. It’s the place where your clients and prospects get to know your business, products and sales team – consequently, it's important to make the most of the opportunity! Here at 200m2 we provide a range of exhibition services aimed at getting the most out of events and exhibitions.  So why do exhibition stands matter? Here's our top five most … Read More

Exhibition Stand Technology!

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Exhibition stands from 200m2

It's a fact that most children would would prefer a trip to the fun fair over an extra maths lesson!  You do not have to be a child psychologist to work this one out!  But why?  The answer is simply because kids love to be entertained! As we grow into adults, we learn to suppress the constant need for entertainment.  BUT… we certainly don't mind if some fun is brought … Read More

Foldable Exhibition Trussing: The Benefits!

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Photo of TRUSSwire foldable exhibition trussing

As one of the UK's leading manufacturers and suppliers of trussing for exhibitions, stage shows and conferences, we often get asked what sets our products apart.  There are many reasons why 200m2's products outshine the competition but there is one aspect which is truly unique. Our fully patented X-20 TRUSSwire product is a foldable trussing solution, allowing easy transportation and storage! As a hinged trussing solution, TRUSSwire can be stored … Read More

How to choose which trade shows to attend?

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Here at 200m2 Exhibitions, we often get asked the same series of questions when exhibitors are upgrading their exhibition stand infrastructure.  One of the most common questions we hear at this time of year is "How should we choose which shows to attend?" The fact that your company operates in a particular sector (e.g. real estate), does not mean that every event with ‘real estate’ in the title or description … Read More

Merry Christmas from 200m2 Exhibitions!

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From the entire team here at 200m2 Exhibitions, thank you for giving us the opportunity to work with you in 2016. As one of the UK's leading exhibition stand companies, we look forward to working on your exhibitions programme in 2017. For some inspiration in the meantime, why not take a look at our latest exhibition stand photos! Merry Christmas and best wishes for 2017!

New technology to feature on your next exhibition stand

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In 2016, more and more exhibitors have invested in technological innovations to drive engagement on their exhibition stands. It has also given marketers the chance to trial new engagement tools that would not have been thought possible only a few of years ago. Here are some of the latest technologies to consider integrating into your exhibition stands! Interactive Screens Advertising your brand at a trade show is imperative, but branding … Read More

Exhibition Stand Wi-Fi: The key to success?

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Already the world's largest technology show, the three-day Consumer Electronics Show (CES) 2016 in Las Vegas will be the biggest in the event's 49-year history.  Over 150,000 people are expected from 150 countries. The theme of CES 2016 seems to be 'smart' everything.  Think 'smart' and it seems you will find it everywhere: smart scales, smart thermometers, smart suit steamers, smart pill packs, smart ski jackets, and the world's first … Read More

Five reasons why you should use an Exhibition Contractor

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It's the age old business question. Should I outsource a part of my business activity to a specialist company or opt for the in-house 'Do It Yourself' (DIY) option? When 'weighing up' the costs of exhibiting at a show, you may be tempted to go down the cheaper route of ‘doing it yourself’.  Perhaps someone in your team can put together a design.  You know a handy man that does … Read More

Custom exhibition stands made from warehouse pallets!

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To stand out from the crowd, sometimes you need to think outside of the box… or the pallet in this instance!  The Swiss furniture brand Vitra recently took Milan's Salone del Mobile design fair by storm by creating a custom exhibition stand made out of wooden freight pallets! The exhibition space at the Rho Fairground venue featured plinths made from pallets to create different height platforms.  Walls were created from … Read More