This is a bit of a different blog for us, usually we’re talking about how you can use exhibitions to generate leads and increase your sales. However, we’re currently in lockdown and al events have been postponed for the foreseeable future.
That doesn’t mean that your lead generation has to stop, we want to help you explore different ways to generate leads where previously you may have focused on exhibitions.
If you want to give back to your audience, but also generate a few more leads, this could be perfect for you. Creating high-quality content for your visitors to download will not only increase the value of your business, but it will also help add to your CRM system.
Create a downloadable ebook, video or whatever you think your customers will find useful and make it available to those who fill out a form with all of the contact information you need for your CRM. Try and make the form as simple as possible to encourage more downloads.
You can run paid ads on a variety of social media platforms and also on search engines, so you can focus on where your audience are likely to spend the majority of their time and also depending on whether you want to be proactive or reactive with your marketing.
Creating ads which are targeted to your audience and personalised where possible will encourage clicks through to your website or landing page. Once they’re here, you will need to convert them into a lead.
This could be using a form, phone number or a newsletter sign-up. Once you’ve collected their details you can use these in your follow-up process, which can be altered from your exhibition process.
Build Social Relationships
Social media usage has skyrocketed over the past few months and this is the case for business owners as well, LinkedIn is the new networking hotspot.
Build connections using social media and create content that these people want to share, this will increase your post reach and therefore, allow you to reach more like-minded people to build relationships with. Social media also offers the ideal chance to communicate with your existing or future customers that may be looking at your site or page, and ensure they know you are still there, working hard and looking forward to the end of the lockdown and assisting with their exhibition needs at that point.
Once you’ve built trust and have the basis of a relationship, selling becomes a lot easier.
If you’re working on your exhibition process during lockdown, we can help to get your stand in tip top condition, so get in touch with our team today!