Top Tips for Exhibition Staffing Success

Top Tips for Exhibition Staffing Success

The staff on your stand at your exhibition can be all the difference when it comes to engaging with and making the experience pleasurable for attendees, as well as hitting sales goals and targets.

In order to make your staffing an element in your success, there are some steps you need to follow in order to fully prepare your team for the event.

Continue reading “Top Tips for Exhibition Staffing Success”

Nailing Product Launches at Exhibitions

Nailing Product Launches at Exhibitions

A successful product launch can be ‘make or break’ as to whether your company’s name makes it out into the wider business sphere.

Exhibitions can be a great opportunity to harness the power of live, real-time marketing and high numbers of footfall by launching your product here.

Continue reading “Nailing Product Launches at Exhibitions”

Going to Exhibitions Outside of your Trade – What are the Benefits?

Going to Exhibitions Outside of your Trade – What are the Benefits?

Exhibitions can have many benefits when you’re attending those in your industry.

They’re great for selling and making connections within your own industry, but did you know there are also many benefits for going to exhibitions that are outside of your industry?

Continue reading “Going to Exhibitions Outside of your Trade – What are the Benefits?”

Guide to Exhibiting in Larger Venues

Guide to Exhibiting in Larger Venues

Exhibiting at a large venue can give your business great exposure and be beneficial for brand awareness for your business.

But, as with every new business venture there are risks involved, so you must ensure you’re well prepared to cope with the hurdles you may need to overcome at a larger venue.

Continue reading “Guide to Exhibiting in Larger Venues”

Exhibition Show Trends for 2019

Exhibition Show Trends for 2019

With the year drawing to a close, it is only necessary to predict and dissect what trends will be coming up in regards to exhibition shows in 2019.

To stay on top of the game and make a stand an attention grabber in an exhibition full of new tech and innovative ideas, take a look at our breakdown of the top exhibition trends to note in 2019.

Selfie Walls

Social media is still in its prime when it comes to marketing and trade shows. It’s a great place to share photos, create social media content for your own brand and attract a range of visitors to your stand.

Selfie walls are a great addition to a stand – passers-by will love the opportunity to pose for a photo in a designated and attractive space, while businesses can benefit from the exposure online, especially if you ensure your wall has some kind of branding on it!

You could even run a social media competition with a selfie upload tagging your business as their entry – people love incentives and it guarantees exposure for you.

Bring funny props or create an amazing background – there is so much you can do with this idea!

AR and VR

  • Augmented Reality (AR) – the ability to merge our own lives with the digital world is a tactic to be harnessed for 2019. Whether it’s used in the most professional form, for example scanning a barcode and an AR business card is presented, or in a fun and interactive form such as an AR treasure hunt through various stands, AR has the ability to completely redesign the way we interact with exhibitions and the stands within them.
  • Virtual Reality (VR) – the integration of VR in an exhibition show could completely transform the space within which a stand resides. VR promises to take people to other places and creates a unique and dynamic presentation. Take an interior design company – tell someone to come back in half an hour and they could have designed their perfect bedroom – and transported them right into it. The possibilities for VR are endless and its power to transport attendees outside of the conference hall is unrivalled.

Multi-Sensory Exhibits

Exhibitors usually rely heavily on sight and don’t take a second thought to all of our other senses. Well, they could be missing out on a trick here…

It’s all very well having a beautiful stand, but if it doesn’t suit a business’s product or goals it might not have the intended impact.

If someone trades as a business in the food industry it may be wiser to focus heavily on smell and taste – offering free samples to attendees for example.

Electronics companies promoting their new headphones may wish to rely heavily on sound – for example creating everyone who purchases on the day a personalised playlist to listen to with their new gadget.

Of course, every exhibition differs in their regulations for sound limits and stand sizes, but there is always a creative way to play to the overlooked senses to draw people to the stand.

Stand Design

It is thought that in 2019, instead of the flashy graphics and bright lights attracting people to stands, the focus will be more on the customer experience. It’s all very well bringing people to a stand, but if there’s nothing to make them stay, it can equal a lost sale.

Cease thinking in terms of demo stations and square footage and reinvent stand designs to be intuitive and facilitate the common goal – showing the value of a product or service to the customer.

Engagement and interaction enhance the experience for the customer and impact attendees. It’s also important to remember to make stand spaces inviting and relaxing – attendees are on their feet all day and a place to relax may appeal to people more than expected.

With that in mind, it’s time to start planning for any 2019 exhibitions you think would suit your business. For help deciding on or designing your perfect stand to wow the crowds and stay on top of trends in the new year, contact us at 200m2 today.