How Will the Events Industry Change Post-Lockdown?

How Will the Events Industry Change Post-Lockdown?

To say the events industry has changed is a fair comment, but how will this impact events moving forward?

Ever since lockdown, events and exhibitions across the world have been taking place from the comfort of our homes with virtual events available to try and provide the best experience they possibly can for their visitors.

Features Virtual Events Are Lacking

For many businesses, online events have been a lifeline and provided people in lockdown with a virtual networking experience, but it’s safe to say it doesn’t come close to the physical benefits that the standard exhibition offers.

Exchanging business cards, choosing which stand to visit next and even having one-to-one conversations are difficult when it comes to these online events and many people are hungry for exhibitions to return to the way they were.

While doing business from the comfort of your own sofa can be relaxing, it doesn’t beat getting out and about and making the most out of your admission ticket.

Postponed Events

Many businesses have made the decision to cancel events altogether because of the uncertainty of how long lockdown will continue.

Others have made the hopeful decision to postpone events for later on in the year, to prevent people from missing out.

But one important question is, even when lockdown ends, will people feel comfortable attending a real-life event?

Not only will it take a long time for people to gain the confidence to return to normal, but a percentage of people are actually enjoying webinars and would happy for these to continue.

This is where businesses have to make the decision of going back to the old way or pursuing digital events.

New Conditions and Measures for Events

Especially in the early days of normality, almost every event will require fairly strict measures to make the environment as safe as possible for visitors and exhibitors.

In order to get the events industry back up and running, it will require patience and the correct safety measures to be considered.

Time will tell about how events will return to life, and this also depends on the type of testing available to the public at the time to help control safety measures easily.

 

We are extremely hopeful that exhibitions will be back up and running, hopefully, sooner rather than later and we’re still operating as normal to help evolve your exhibition stand for when this time comes.

If you’re looking for fresh new graphics or interested in the stands we offer to prepare for future events, contact our team here.

Welcome To Our New Website

As you may be able to tell, we have just launched our newly designed and updated website. The new colour scheme and layout makes the site easier to navigate and text easier to read, so that hopefully you can find what you’re looking for fast. More examples of what our stands look like from previous clients and videos on how to assemble them are simple to find so you can see a realistic version of our products.  

Contacting us is now easier than ever before – we have added our official Google Map to our contact page and made our Social Media links more prominent so you can stay connected to the latest updates from 200m2.

We wanted to make things as easy for our customers as possible so we have simplified down to two main menu categories for our products: ‘Stands’ and ‘Services’. Now hopefully it will be clear where to click when you’re trying to figure out what you’re interested in.  We’ve also included some scrolling testimonials from past customers at the bottom of our pages, so you get an idea of how people have found our stands and services.

We’d love to hear what you think of our new site – if you have any suggestions or find something you either really like or think could be improved. You can comment here on the blog, contact us using the contact page or talk to us on one of our Social Media channels. We look forward to hearing from you!

Merry Christmas from 200m2 Exhibitions!

merry-christmas-2-1148090_web

From the entire team here at 200m2 Exhibitions, thank you for giving us the opportunity to work with you in 2016.

As one of the UK’s leading exhibition stand companies, we look forward to working on your exhibitions programme in 2017.

For some inspiration in the meantime, why not take a look at our latest exhibition stand photos!

Merry Christmas and best wishes for 2017!

Five reasons why you should use an Exhibition Contractor

It’s the age old business question. Should I outsource a part of my business activity to a specialist company or opt for the in-house ‘Do It Yourself’ (DIY) option?

When ‘weighing up’ the costs of exhibiting at a show, you may be tempted to go down the cheaper route of ‘doing it yourself’.  Perhaps someone in your team can put together a design.  You know a handy man that does a bit of carpentry that will build a stand for you and you know a printer that will print some posters.  You can then turn up at the venue on the morning of the show, set up your stand and away you go!

However, a few ‘blue tacked’ posters stuck to the back wall of a shell scheme, an old trestle table with table cloth and few scattered exhibits doesn’t create a very good first impression.  The lack of planning and investment stands reflects badly on the professionalism of the exhibitor.

exhibition-stands

“You will never get a second chance to make a good first impression.”

Every time you approach a new show, it is always useful to remember the age old adage “You never get a second chance to make a first impression”. At no time is this more relevant than the moment a prospective customer walks past your exhibition stand. Using a professional company who only works in the exhibition space will ensure your stand makes that crucial first impression a very positive one.

So why should you use a contractor over the DIY option?

  1. We know what works: Exhibition stands need to be creative and effective to enable you to get the results you want. A good stand builder will know what works, will have an eye for detail and will be familiar with all the pitfalls.
  2. Health & Safety: A good stand builder will ensure your stand complies with all current regulations and will  submit all necessary relevant documentation including CDM2015 compliance statements.
  3. Scheduling: Exhibition stands cannot be late. Whether your stand is ready or not, the show will open! A good contractor will leave nothing to chance ensuring your stand is ready ahead of schedule.
  4. Time Management: Engaging an exhibition stand contractor to build your stand will allow your internal team to get on with what they do best. You wouldn’t ask a postman to fix your car!
  5. Focus on ROI not Cost: Understanding the value of an exhibition is crucial. A good contractor will understand your need to demonstrate results and will work with you to deliver a range of positive outcomes. After all, it’s in the contractors best interests for your show to succeed!

Engaging the services of a professional exhibition stand contractor like 200m2 may not be as expensive as you might think. With a wide range of design, production, project management, installation and logistics experience, we are here to alleviate unnecessary stress and to maximise your ROI. Call us on 020 333 200 92 to discuss your next project.