The Top Exhibitions you Need to Know About in 2020

The Top Exhibitions you Need to Know About in 2020

Make it your New Year’s resolution to get ahead of the events calendar and start planning your exhibitions for the year.

Network with attendees and exhibitors to pick-up on plenty of new skills. Or, perhaps you’re looking to exhibit at some trade shows this year.
We’ve put together a list of some of the best exhibitions in the UK to visit in 2020 or even exhibit at yourself!

The Food & Drink Expo – NEC Birmingham, 30th March – 1st April 2020

Visit one of the largest food and drink shows of 2020 at the National Exhibition Centre in Birmingham.

Whether you specialise in the grocery and food industry, or you just have an interest in the food and drink sector, this is the exhibition for you!

Stay up to date with the latest trends in food technology and learn about the products that are fresh on the market.

Showcase your own unique products at the expo and acquire loads of new customers, or simply attend and be fascinated by the emerging food and drink products that are hitting the market.

Check out their website to find out more and book your tickets here.

The Property Investor Show – ExCel London, 3rd – 4th April 2020

Do you specialise in property and are looking to stay up to date with the latest investment opportunities? Build on your own property knowledge and network with agents and developers attending the show from the UK and overseas.

The exhibition will take place at the ExCel arena in London and cater for all levels of experience in property, so this could be the perfect venture to increase your understanding of this sector or possibly find your dream home.

Become one of the 185 exhibitors next year. Don’t miss out! Book your free exhibitor or visitor tickets now!

Head to their website to find out more.

The Business Show – ExCel London, 18th – 19th November 2020

Take your business to the next level at the 43rd annual Business Show!

Network with visitors at the event and guest speakers to acquire new skills and contacts for your company. All businesses big and small are welcome!

Hear from some of the biggest names in the world of recruitment at this event.
You can register for free tickets here.

If you’re looking to participate in an exhibition next year and are in need of a stand to take to the event, a member of our team at 200m2 would be happy to help. Contact us here for more information.

The Best Ways to Follow Up your Exhibition Leads

The Best Ways to Follow Up your Exhibition Leads

The real key to securing dates in the diary and potential new customers after an exhibition is to follow up your leads.

So many people give up if their first email is ignored, but a proper follow up strategy will make a difference when it comes to making a sale.

So, what are some of the things you can do to improve your follow up skills and strategies?

Continue reading “The Best Ways to Follow Up your Exhibition Leads”

Top Tips for Exhibition Networking

Top Tips for Exhibition Networking

Exhibitions are a great place to start networking with likeminded individuals and with people who are looking for your services. But, even the best of us can get a few networking nerves, especially when you’re in a hall full of people.

So, here are a few top tips to make you a networking pro at your next exhibition.

Business Cards

They have been around for hundreds of years, and they aren’t going anywhere, these little cards are the backbone to networking, they make the whole process worthwhile.

Make an impact with an amazing design but remember to try and tell your company’s story through this card. This card will be the face for your business when everyone goes back to their offices; you want to make them want to get in touch with you.

If you want to make the process of someone getting hold of you easier, you could use a barcode which when scanned will input your contact details.

However, if you do decide to take this approach, include a written version of contact details as well.

Possibly the most important thing to remember with business cards is to have enough of them!

Interesting Questions and Memorable Answers

Don’t get caught in the trap of asking mundane, repetitive questions with boring answers. These are going to make you forgettable.

Researching who will be at the exhibition before the event allows you to find out about what their business is and come up with relevant and interesting questions about their industry or job role.

In return, you do not want to give boring and generic answers – you want to stand out! So, it is always best that you have a few answers stored for the typical questions you receive at a networking event. Think of fun or interesting answers to these.

Body Language

Body language will get you far when it comes to networking, and even if you’re terrified, if you look relaxed everyone will think that you are.

Think confident and relaxed, emitting this kind of body language will, in turn, make your companion relax in your company as well allowing for some great networking to take place!

Remember always to smile and shake everyone’s hand when greeting and saying goodbye; it is also important to keep the appropriate amount of eye contact – think interested, not obsessed.

If you act the part, it will make the whole process easier for everyone involved and you will get into the flow of your conversation much quicker, which means more time for networking properly and building working relationships.

Follow Up!

This could potentially be the most important part of the whole networking process, and it’s the easiest to forget as well.

Developing a relationship takes more than just a 15-minute chat at an exhibition. Connect with your leads via email, social media and you could even give them a call.

Build a working relationship where you could refer clients to each other and in turn convert this individual to use your services.

It’s important to keep this relationship going past leaving the exhibition hall doors!