Category: Technology

Why you Need Our X-PO Light Backlit Display for Your Next Event

Why you Need Our X-PO Light Backlit Display for Your Next Event

At 200m2 we have a full range of exhibition stands, suitable for all businesses large or small. 

If you’re looking for something a little different and want to stand out from the crowd, the X-PO Light Display could be just what you need for your next event. 

What is it? 

This type of display is made primarily from an LED backlight system to transform any print display into a backlit design for your stand. 

The system is made up of 4 components: 

  • X-Module stand frame 
  • X-PO lightbox 
  • Display banner with a silicone border
  • Transformer 

 

Instead of the standard banner, the backlit system transforms any display banner into a more modernised and visual backdrop for any exhibition stand, using LED lights. 

Our X-PO lightbox is compatible with all X-Module exhibition trussing products, these are as follows: 

  • Crosswire X-10 
  • EXPOwire X-15 
  • Trusswire X-20 
  •  

You can find out more about these exhibition stands here. 

Why you Need an X-PO Lightbox! 

If you’re looking to stand out from the crowd at your next event, you’re in the right place! 

The eye-catching visuals that our lightbox displays will draw attention to your stand and encourage even more attendees to come and visit your stand than ever before. 

The more people that are drawn to your stand, the more potential leads you’ll take away from the day, increasing your return on investment (ROI), making the day a huge success.  

Why Choose the X-PO Light?  

Forget the hassle of the standard lightbox! Most lightboxes are extremely heavy and also extremely delicate, making them difficult to transport.  

They can also be expensive, and this is where our component is different. 

The lighting is sourced by low-energy LED bulbs, so you can rest assured that your display will be much more sustainable and still produce high-quality visuals. 

It’s a lightweight structure making it easier to transport, to and from events and is easy to assemble. 

The X-PO lightbox is an extremely cost-effective alternative to most of the other brands out there too. 

 

If you’re looking to enquire about our X-PO Lightbox, to really stand out at your next event and encourage lots of new business leads, contact our team of experts here. 

Generate Leads During the Lockdown

Generate Leads During the Lockdown

This is a bit of a different blog for us, usually we’re talking about how you can use exhibitions to generate leads and increase your sales. However, we’re currently in lockdown and al events have been postponed for the foreseeable future.  

That doesn’t mean that your lead generation has to stop, we want to help you explore different ways to generate leads where previously you may have focused on exhibitions.  

Downloadable Content 

If you want to give back to your audience, but also generate a few more leads, this could be perfect for you. Creating high-quality content for your visitors to download will not only increase the value of your business, but it will also help add to your CRM system.  

Create a downloadable ebook, video or whatever you think your customers will find useful and make it available to those who fill out a form with all of the contact information you need for your CRM. Try and make the form as simple as possible to encourage more downloads.  

Paid Ads 

You can run paid ads on a variety of social media platforms and also on search engines, so you can focus on where your audience are likely to spend the majority of their time and also depending on whether you want to be proactive or reactive with your marketing.  

Creating ads which are targeted to your audience and personalised where possible will encourage clicks through to your website or landing page. Once they’re here, you will need to convert them into a lead.  

This could be using a form, phone number or a newsletter sign-up. Once you’ve collected their details you can use these in your follow-up process, which can be altered from your exhibition process.  

Build Social Relationships 

Social media usage has skyrocketed over the past few months and this is the case for business owners as well, LinkedIn is the new networking hotspot.  

Build connections using social media and create content that these people want to share, this will increase your post reach and therefore, allow you to reach more like-minded people to build relationships with. Social media also offers the ideal chance to communicate with your existing or future customers that may be looking at your site or page, and ensure they know you are still there, working hard and looking forward to the end of the lockdown and assisting with their exhibition needs at that point.  

Once you’ve built trust and have the basis of a relationship, selling becomes a lot easier.  

If you’re working on your exhibition process during lockdown, we can help to get your stand in tip top condition, so get in touch with our team today!  

X-Sketch: 200m2’s Exhibition Stand Designs

X-Sketch: 200m2’s Exhibition Stand Designs

Here at 200m2 we give our clients all the say in how they want their stand to look and what they want to be included. To aid this process we created our piece of design software called the X-Sketch, this allows our customers to customise and design their stands exactly how they want it.

Our modular stands mean that our customers can have greater control over their design and are able to be heavily involved in the process. This software is arguably the easiest piece of exhibition design software out there which means that anyone can use it.

Using this software, you can design and redesign your stand until it’s 100% perfect for your business. You can reconfigure the stand yourself using the software which is made into a reality using our range of modular stands. We can create the stand that you design in real life.

In this video you can see just how easy the software is to use and see just some of the features that are available for you to use:

You have complete flexibility and the freedom to create what you want with no input or all the input you need – whatever will work for you. This piece of software can be used as many times as you need to so you are able to redesign your modular stand virtually depending on your exhibition space. This allows you to prepare and plan for every exhibition using this one tool.

It is so easy to use and has a very intuitive layout to make this design tool accessible for all of our customers. We think that this piece of software is vital for our customers to use when designing their stands and also when preparing for shows, this is why we do not feel it would be right to charge you for our software. It is completely free to download and is compatible with both windows and mac computers.

You can even print off your designs to work from when you are assembling your stand at an exhibition. Why don’t you have a go at designing your very own exhibition stand and see what you can create: Download here.

Designing your own exhibition stand is not everyone’s cup of tea and some of you just may not have the time, we will design your stand for you free of charge if you do not want to design it yourselves. The choice is yours and there is no obligation even if we do design it for you!

Exhibition Stand Technology!

Exhibition Stand Technology!

It’s a fact that most children would would prefer a trip to the fun fair over an extra maths lesson!  You do not have to be a child psychologist to work this one out!  But why?  The answer is simply because kids love to be entertained!

As we grow into adults, we learn to suppress the constant need for entertainment.  BUT… we certainly don’t mind if some fun is brought into our professional lives either.  It’s no surprise that the ‘corporate entertainment’ sector is a massively profitable business sector in its own right!

The same principles can be applied to your exhibition stands.  Keep people entertained and they’ll stay for longer.  Keep the experience interesting and visitors to your stand are much more likely to interact with you.  Initiating a dialogue on an exhibition can often be the hardest part.

Used correctly, technology can unlock people’s interest and start conversations which can lead to long-term business relationships.  So what is the best way to integrate technology into your exhibition stands? Here are 200m2’s ‘Top Tips’!

Virtual Reality

Now known as augmented reality, the name doesn’t change the fact that this innovative technology could prove highly effective at exhibitions.  Augmented reality allows exhibitors to give customers tours and demonstrations of facilities and products that are too big, or noisy, to be able to physically bring to their display stand.  Whilst this creates a very memorable experience, this method can also present much more details when compared to traditional charts and product brochures.

exhibition-stand-display-screens

Live Tweeting

Is Twitter the best social media platform for exhibitions? Absolutely not! But Twitter is a far more immediate form of social media and it can be extremely engaging. Create your own #hashtag to create a discussion around a particular stand.

Exhibition Stands And The Mobile World

Exhibitions are fantastic opportunities to unveil products. This is because there is already an air of excitement surrounding major events and exhibitions. Capitalise on this opportunity by creating mobile apps that people visiting a stand can download.  Aside from offering information and promotions, companies can use mobile platforms for future marketing efforts.

Moving Logos

Using large electronic screens to display animated logos is not only useful for catching people’s eyes. The screens can be used for a variety of other purposes. If the products on your exhibition stand require explanation, you can use screens for presentations.  You might also want to use the screens to display information via the company’s website, blog etc.

Engage With Video

If there is a large amount of attention surrounding your display, you can retain the interest of people on the outskirts of the crowd by showing interesting video content on your display screens. This can be footage that was shot prior to the event, feature interviews or event product demonstrations.

If you like the idea of using technology to appeal to people’s inate need for excitement, 200m2 can certainly help.  For more information, give us a call on +44 (0)20 333 200 92.

New technology to feature on your next exhibition stand

In 2016, more and more exhibitors have invested in technological innovations to drive engagement on their exhibition stands. It has also given marketers the chance to trial new engagement tools that would not have been thought possible only a few of years ago.

Here are some of the latest technologies to consider integrating into your exhibition stands!

Interactive Screens

Advertising your brand at a trade show is imperative, but branding is useless if you aren’t properly explaining what you do. Interactive walls, floors or screens can engage visitors by allowing them to quickly understand your business and quickly connect with your products or services.

You can also reduce the need for repetitive sales messaging through the use of interactive technology. Interactive screens can display vital information using eye-catching graphics, images or videos.  These can be used to engage with numerous customers simultaneously.

exhibition-stand-display-screens

Augmented Reality

Augmented reality enables us to overlay computer-generated graphics on top of images of the real world. It includes scanning the real-world environment and enhancing it by adding virtual information.

Why is this important?  Well, it gives us a chance to show how things could look in the future; it’s a chance to provide a glimse of a better more advanced world.

QR Codes

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Quick response (QR) codes offer fast and reliable links to your website, online material or mobile apps. QR codes are immediately saved on the mobile device’s memory so that the user can return to your information after the event.

It is important to provide clear benefits for users to scanning your QR code, such as access to further information, exclusive promotions etc

Triggered Technologies

Triggered technology can transform an exhibition stand into an attraction.  Light, sound, video and special effects can all be good attention-grabbers, particularly when triggered by visitor action such as walking past a sensor for example. Using multiple senses is proven to evoke emotionally charged memories, making your brand more memorable.

As one of Europe’s leaders in exhibition stand design, we regularly work with our clients to adopt new exhibition technologies. Contact us on 020 333 200 92 to find out more.