Using Podcasts at Your Next Event

Using Podcasts at Your Next Event

Why not switch up your marketing at your next event to increase your audience awareness and interest?

Podcasts offer a modern and more interactive approach to promote your event, whether it’s before the event or being live streamed during its prime.

Around 7.1 million people in the UK now listen to podcasts so it provides you with a great potential audience base.

We’re here to guide you through the process from start to finish…

What are Podcasts?

Podcasts are an ever-growing form of marketing that offer audio-only episodes, a bit like a radio broadcast.

Most Podcasts are downloadable for safe-keeping and available to listen to when offline and many of the mainstream and most popular episodes can be found on applications, like Spotify, TuneIn Radio and Apple’s very own podcast app.

Even though many people don’t actually realise, Podcasts have been around for years but first started getting popular in 2005 when Apple launched its new Podcasting feature.

It’s an extremely low-cost alternative to other content marketing forms in the world of business, and with 22% of smartphone users now listening to these, it’s a no brainer that you should try these out for yourself.

Almost every podcast offers a subscription service to retain interest from listeners and provide them with fresh and intriguing content. A subscription service is something to consider when creating your own.

Equipment

To ensure you receive the best quality audio and results, it may be worth considering splashing out a little more on good quality equipment, but lucky or you, not much equipment is actually needed.

All you need is a computer for you to stream and upload your episodes on and microphones for everyone involved.

Depending on whether you plan on live streaming your audio or not, WIFI will be needed for users to listen in real-time.

How and When Can you Use Them at Events?

Before an Event

Are you looking to increase your event’s awareness and skyrocket ticket sales? Then podcasting before your event is a great place to start.

You can discuss anything from special offers and products for attendees to expect when going to your event and other hints that will encourage people to go.

It will also give you the opportunity to answer any common questions or concerns that people may be having, so you and your visitors are fully prepared for the big day.

In a nutshell, pre-event podcasts will create a great buzz for your attendees and prospects.

During an Event

Live streamed episodes are extremely popular and give people who couldn’t make it a chance to feel included and feel like they’re actually there.

Depending on the platform you’re using to stream your audio, many platforms offer a feature for multiple hosts or other people to join in on your podcast and create more of a conversational and interesting episode.

An example of an application that offers this feature is Podbean.

Why wait? Get ready for your next event and really go out with a bang when you use Podcasts to market your event.

 

If you’re wondering how else you can increase the awareness of your next event, contact our team at 200m2. We can assist all of your exhibition stand requirements. Contact the team here.

How Can You Prepare for Your Next Event?

How Can You Prepare for Your Next Event?

Life is slowly returning back to normal, and before we all know it, events will be back on the cards as well.

However, the events industry is going to be somewhat different for a while, so have you thought about how you can prepare for your next event in the best and safest way possible?

Stay Active Online

During these uncertain times and the build-up to your next event, it’s so important to stay active online to engage your clients and keep them up to date with what you have to offer.

Social media is a great place to start to stay in touch with your clients, prospects and suppliers by posting regular content that they’ll find interesting and can also help keep them informed during this difficult time.

You can also be sending out regular emails containing tips, fun content and general information you feel will help your target audience too.

Release hints and material based on upcoming products and offers to generate a buzz for when you can come into contact with people again in some shape or form.

How Can You Keep Visitors Safe?

Have you considered the types of PPE you’ll be using yourself and possibly supplying to your visitors too?

Even if it’s not compulsory to wear a face shield or a mask when the events industry starts back up, many people are still going to feel much more comfortable if they have this option to hand.

Having an environment that’s as sanitary as possible is important for your stand to be as successful as possible. To avoid cross-contamination, sanitise everything before and after someone else is going to touch it to prevent any type of risk.

Respecting other peoples’ feeling of uncertainty is the best way to go about launching your next event.

Restricting the number of people who are in a confined space at any one time is crucial, with social distancing measures in place where possible. When restricting the number of attendees, it’s worth determining the location of your event very carefully.

Is it going to be suitable for the expected number of people coming? Can people move around freely without coming into contact with loads of other people at once?

In a nutshell, it’s so so important to put safety first when opening back up in this industry. Even if you feel more at ease yourself, others may not.

 

For now, we’re still here at 200m2 responding to your exhibition needs as much as possible. If you’re looking for a refreshing and professional exhibition stand to prepare for your next event, or maybe brand-new graphics to entice new leads, contact our team here.

How Will the Events Industry Change Post-Lockdown?

How Will the Events Industry Change Post-Lockdown?

To say the events industry has changed is a fair comment, but how will this impact events moving forward?

Ever since lockdown, events and exhibitions across the world have been taking place from the comfort of our homes with virtual events available to try and provide the best experience they possibly can for their visitors.

Features Virtual Events Are Lacking

For many businesses, online events have been a lifeline and provided people in lockdown with a virtual networking experience, but it’s safe to say it doesn’t come close to the physical benefits that the standard exhibition offers.

Exchanging business cards, choosing which stand to visit next and even having one-to-one conversations are difficult when it comes to these online events and many people are hungry for exhibitions to return to the way they were.

While doing business from the comfort of your own sofa can be relaxing, it doesn’t beat getting out and about and making the most out of your admission ticket.

Postponed Events

Many businesses have made the decision to cancel events altogether because of the uncertainty of how long lockdown will continue.

Others have made the hopeful decision to postpone events for later on in the year, to prevent people from missing out.

But one important question is, even when lockdown ends, will people feel comfortable attending a real-life event?

Not only will it take a long time for people to gain the confidence to return to normal, but a percentage of people are actually enjoying webinars and would happy for these to continue.

This is where businesses have to make the decision of going back to the old way or pursuing digital events.

New Conditions and Measures for Events

Especially in the early days of normality, almost every event will require fairly strict measures to make the environment as safe as possible for visitors and exhibitors.

In order to get the events industry back up and running, it will require patience and the correct safety measures to be considered.

Time will tell about how events will return to life, and this also depends on the type of testing available to the public at the time to help control safety measures easily.

 

We are extremely hopeful that exhibitions will be back up and running, hopefully, sooner rather than later and we’re still operating as normal to help evolve your exhibition stand for when this time comes.

If you’re looking for fresh new graphics or interested in the stands we offer to prepare for future events, contact our team here.

Nailing your Graphics for Your Next Exhibition Stand

Nailing your Graphics for Your Next Exhibition Stand

With physical exhibitions currently put on pause and virtual events taking their place, this gives businesses plenty of time to make sure everything’s in tip-top condition for when exhibitions finally make an appearance again. 

Graphics in particular need to be the thing you invest in to help you stand out; this is what your potential prospects and leads will see firstencouraging them to visit your stand and spark a conversation. So, why settle for anything other than the best?  

Stand Out From the Crowd 

For attendees to choose your stand over the many others, you need to catch their eye with something different, something unique, so they feel intrigued by your business.   

No one wants to settle for average, especially when money is involved. There are many other businesses out there trying to compete with you, so you need to figure out how you can make your graphics different in the best way possible 

This could be highlighting your unique selling point (USP) in a short and snappy piece of text or using eye-catching colours that are difficult to miss. 

Don’t go overboard with text, but make sure that anything you do display is large and bold. Elements like your company name and why you’re different from other businesses are the main pieces of text you want people to see from the other side of the room. 

Research 

Depending on the purpose of the exhibition, or the types of people going, find out what is going to encourage people to come over to you. Consider the types of people that are going to be attending. Are they going to be wowed by a humorous approach? Are visitors likely to be more serious and business-driven 

These are just a couple of questions you need to ask yourself and reflect in your graphics, so you receive the right kinds of attention. 

If you’re attending the same exhibition you’ve been to every year for the past decade, that’s great because you may already know what works, but if the environment is something that’s completely new to you, find out as much as you can about the event. 

You’ll be able to get an idea on how to personalise your graphics by looking at other businesses that have previously attended and if you know anybody who has visited or exhibited there before, you could also give them a call.  

This will not only help you get a feel of the exhibition’s style and mood but also highlight any opportunities for your stand that haven’t been used by others. 

Your Images 

You probably have a good idea by now of what images you should use for your graphics to fit the style of the event, but depending on the size of your stand and the banners you use, are they good enough quality? 

It’s important to inspect your images carefully before printing because when blown up to a large scale, they may come out pixelated. This is where the file types of your images and graphics come in handy! 

Ideally, you should make sure your images are saved as a PNG file. This is a high-quality image format that can be edited and resized freely, without impacting the final quality of your image.  

Another thing to consider if you’re planning on going big time with your stand’s graphicscheck for any small elements that aren’t visible and appear when the image is blown up and shouldn’t be there. If so, these can be checked and edited out of your photos before the final print. The last thing you want is for peoples’ attention to be diverted by an eye-sore in your images. 

 

Are you looking for a top of the range graphic design and printing service? Look no further because our team at 200m2 have just that to offer you, so you can stand out from the crowd at your next event. 

To find out more about how you can get your hands on some brand-new graphics, contact our team on 020 333 200 92. 

Marketing Materials that You Need for Your Next Expo

Marketing Materials that You Need for Your Next Expo

We want to help make your next exhibition the best one yet and that means increasing the number of results that you get from the event.  

Marketing materials can be invaluable when it comes to generating leads and turning those leads into sales. There are a range of different materials that you can produce and use for your next event.   

Business Cards 

This is something most businesses already have and if you’re a business owner, you probably have at least one in every jacket pocket. 

 A well branded business card will be an invaluable tool to have on-hand to give to potential leads or even other business owners who you would be interested in partnering with.  

 A physical business card allows visitors to bookmark their favourite vendors and provides the longevity that digital search does not.  

Eye-Catching Banners 

Your stand is arguably the most important thing that you can bring to the exhibition and well designed, eye catching banners can make all the difference.  

Your stand is the first thing that visitors will see and this is what will attract them to your stand in the first place, so you need to ensure your stand not only gets their attention, but also conveys why you’re valuable to them. This could be the perfect conversation starter and help to increase the number of quality conversations that you’re having.  

Your banners should also follow your branding and communicate who you are as a brand.  

 Notepads or Sticky Notes  

There is a fine line when it comes to promotional freebies at exhibitions, some can be useful and some just get thrown to the bottom of a free bag by visitors, so it’s important to choose quality over quantity when you’re looking at free gifts.  

Notepads and sticky notes are a good option for free gifts, everybody needs both of these things in the workplace and branding your gifts can provide them with a well-needed reminder about who you are.  

Loyalty Cards or Offers  

A lot of stands run competitions at expos and this can help to largely increase stand footfall, however, the effectiveness of this move is short-lived. As soon as the trade show is over, people forget about the competitions they’ve entered.  

So if you want to increase the amount of time you have their interest, you could make your offer or competition an action they need to take after the event. On the other hand, you could offer a loyalty scheme for those attending or even an exclusive offer for them to redeem.  

This will help to keep you in their minds when they’ve left the exhibition hall and it will give you an advantage over the other exhibitors trying to follow-up post event.  

If you do choose to go down this route, ensure you collect the information you need from them in exchange for the loyalty card or offer, so this could be contact information like their email and phone number.  

You can then put this contact information into good use with your follow-up strategy and long term marketing.  

If you would like to find out more about exhibition banners and stands, our team of experts can ensure you’ll stand out. Get in touch with them today