Why you Need Our X-PO Light Backlit Display for Your Next Event

Why you Need Our X-PO Light Backlit Display for Your Next Event

At 200m2 we have a full range of exhibition stands, suitable for all businesses large or small. 

If you’re looking for something a little different and want to stand out from the crowd, the X-PO Light Display could be just what you need for your next event. 

What is it? 

This type of display is made primarily from an LED backlight system to transform any print display into a backlit design for your stand. 

The system is made up of 4 components: 

  • X-Module stand frame 
  • X-PO lightbox 
  • Display banner with a silicone border
  • Transformer 

 

Instead of the standard banner, the backlit system transforms any display banner into a more modernised and visual backdrop for any exhibition stand, using LED lights. 

Our X-PO lightbox is compatible with all X-Module exhibition trussing products, these are as follows: 

  • Crosswire X-10 
  • EXPOwire X-15 
  • Trusswire X-20 
  •  

You can find out more about these exhibition stands here. 

Why you Need an X-PO Lightbox! 

If you’re looking to stand out from the crowd at your next event, you’re in the right place! 

The eye-catching visuals that our lightbox displays will draw attention to your stand and encourage even more attendees to come and visit your stand than ever before. 

The more people that are drawn to your stand, the more potential leads you’ll take away from the day, increasing your return on investment (ROI), making the day a huge success.  

Why Choose the X-PO Light?  

Forget the hassle of the standard lightbox! Most lightboxes are extremely heavy and also extremely delicate, making them difficult to transport.  

They can also be expensive, and this is where our component is different. 

The lighting is sourced by low-energy LED bulbs, so you can rest assured that your display will be much more sustainable and still produce high-quality visuals. 

It’s a lightweight structure making it easier to transport, to and from events and is easy to assemble. 

The X-PO lightbox is an extremely cost-effective alternative to most of the other brands out there too. 

 

If you’re looking to enquire about our X-PO Lightbox, to really stand out at your next event and encourage lots of new business leads, contact our team of experts here. 

The UK Careers Fair is Back!

The UK Careers Fair is Back!

It’s official, events can start back up from the beginning of October and this means the UK Careers Fair is back for 2020! 

Whilst there will be a few restrictions and rules, it’s a huge step forward for the industry.   

If you’re wondering what the event is and how you can prepare and get involved, we’re here to give you a helping hand. 

What is the Careers Fair? 

The UK’s largest recruitment fair is the ideal event for you if you’re an employer or job seeker.   

The event is spread across 50 different locations in the UK and is held over a 50-day period.  

A huge 7.3 million people attend every year, offering great scope if you’re business is looking for new employees, as well as being a great networking experience. 

The jobs fair encourages an increase in employment across the country by providing a face to face and more relaxed start to the employment route.  

Companies from all industries attend each year, both big and small. 

What will be Different to Last Year’s Event? 

There are a few changes and measures to consider when attending this year’s jobs fair.  

To reflect the current government rules and regulations that are in place, all attendees and exhibitors are expected to social distance. This includes keeping the recommended 1-2 metre distance between other visitors, and also between exhibition booths.  

The layout of the venue will be somewhat different from previous years, including a one-way system, in order to enforce these guidelines and make it as safe as possible. 

Prebooking tickets will be mandatory, so the event organisers know how many people to expect, in order to prepare in the safest way possible.  

Paper handouts won’t be available this year, and entrances to the venue will be staggered to reduce the large number of people in one place.  

How Can You Prepare  

Employers  

How will job seekers be encouraged to your stand? Big, bright banners are how! Having all the right marketing materials will draw attention to yourself and help your company stand out.  

Prepare a full list of vacancies, prior to the event. This will attract a wide range of people all looking to fulfil all your different positions.  

If you’re looking for creative banners or even an ambitious exhibition team to man your stand, we offer a free design service and an event staffing service to help you on the day.  

Attendees 

As paper handouts aren’t possible this year, make sure you get employers’ contact details so you can send them a virtual copy after the event.  

Research the exhibitors before the big day to give you some background of who’s going to be there and what you’re potentially interested in. 

This is your opportunity to speak to your possible future employer face to face, so think of questions you could ask to really gage your interest. 

 

If you’re already attending this event, or are yet to book your placement, the team at 200m2 have a full range of stands and other event services to help you every step of the way. Contact us here. 

Using Podcasts at Your Next Event

Using Podcasts at Your Next Event

Why not switch up your marketing at your next event to increase your audience awareness and interest?

Podcasts offer a modern and more interactive approach to promote your event, whether it’s before the event or being live streamed during its prime.

Around 7.1 million people in the UK now listen to podcasts so it provides you with a great potential audience base.

We’re here to guide you through the process from start to finish…

What are Podcasts?

Podcasts are an ever-growing form of marketing that offer audio-only episodes, a bit like a radio broadcast.

Most Podcasts are downloadable for safe-keeping and available to listen to when offline and many of the mainstream and most popular episodes can be found on applications, like Spotify, TuneIn Radio and Apple’s very own podcast app.

Even though many people don’t actually realise, Podcasts have been around for years but first started getting popular in 2005 when Apple launched its new Podcasting feature.

It’s an extremely low-cost alternative to other content marketing forms in the world of business, and with 22% of smartphone users now listening to these, it’s a no brainer that you should try these out for yourself.

Almost every podcast offers a subscription service to retain interest from listeners and provide them with fresh and intriguing content. A subscription service is something to consider when creating your own.

Equipment

To ensure you receive the best quality audio and results, it may be worth considering splashing out a little more on good quality equipment, but lucky or you, not much equipment is actually needed.

All you need is a computer for you to stream and upload your episodes on and microphones for everyone involved.

Depending on whether you plan on live streaming your audio or not, WIFI will be needed for users to listen in real-time.

How and When Can you Use Them at Events?

Before an Event

Are you looking to increase your event’s awareness and skyrocket ticket sales? Then podcasting before your event is a great place to start.

You can discuss anything from special offers and products for attendees to expect when going to your event and other hints that will encourage people to go.

It will also give you the opportunity to answer any common questions or concerns that people may be having, so you and your visitors are fully prepared for the big day.

In a nutshell, pre-event podcasts will create a great buzz for your attendees and prospects.

During an Event

Live streamed episodes are extremely popular and give people who couldn’t make it a chance to feel included and feel like they’re actually there.

Depending on the platform you’re using to stream your audio, many platforms offer a feature for multiple hosts or other people to join in on your podcast and create more of a conversational and interesting episode.

An example of an application that offers this feature is Podbean.

Why wait? Get ready for your next event and really go out with a bang when you use Podcasts to market your event.

 

If you’re wondering how else you can increase the awareness of your next event, contact our team at 200m2. We can assist all of your exhibition stand requirements. Contact the team here.

How Can You Prepare for Your Next Event?

How Can You Prepare for Your Next Event?

Life is slowly returning back to normal, and before we all know it, events will be back on the cards as well.

However, the events industry is going to be somewhat different for a while, so have you thought about how you can prepare for your next event in the best and safest way possible?

Stay Active Online

During these uncertain times and the build-up to your next event, it’s so important to stay active online to engage your clients and keep them up to date with what you have to offer.

Social media is a great place to start to stay in touch with your clients, prospects and suppliers by posting regular content that they’ll find interesting and can also help keep them informed during this difficult time.

You can also be sending out regular emails containing tips, fun content and general information you feel will help your target audience too.

Release hints and material based on upcoming products and offers to generate a buzz for when you can come into contact with people again in some shape or form.

How Can You Keep Visitors Safe?

Have you considered the types of PPE you’ll be using yourself and possibly supplying to your visitors too?

Even if it’s not compulsory to wear a face shield or a mask when the events industry starts back up, many people are still going to feel much more comfortable if they have this option to hand.

Having an environment that’s as sanitary as possible is important for your stand to be as successful as possible. To avoid cross-contamination, sanitise everything before and after someone else is going to touch it to prevent any type of risk.

Respecting other peoples’ feeling of uncertainty is the best way to go about launching your next event.

Restricting the number of people who are in a confined space at any one time is crucial, with social distancing measures in place where possible. When restricting the number of attendees, it’s worth determining the location of your event very carefully.

Is it going to be suitable for the expected number of people coming? Can people move around freely without coming into contact with loads of other people at once?

In a nutshell, it’s so so important to put safety first when opening back up in this industry. Even if you feel more at ease yourself, others may not.

 

For now, we’re still here at 200m2 responding to your exhibition needs as much as possible. If you’re looking for a refreshing and professional exhibition stand to prepare for your next event, or maybe brand-new graphics to entice new leads, contact our team here.

How Will the Events Industry Change Post-Lockdown?

How Will the Events Industry Change Post-Lockdown?

To say the events industry has changed is a fair comment, but how will this impact events moving forward?

Ever since lockdown, events and exhibitions across the world have been taking place from the comfort of our homes with virtual events available to try and provide the best experience they possibly can for their visitors.

Features Virtual Events Are Lacking

For many businesses, online events have been a lifeline and provided people in lockdown with a virtual networking experience, but it’s safe to say it doesn’t come close to the physical benefits that the standard exhibition offers.

Exchanging business cards, choosing which stand to visit next and even having one-to-one conversations are difficult when it comes to these online events and many people are hungry for exhibitions to return to the way they were.

While doing business from the comfort of your own sofa can be relaxing, it doesn’t beat getting out and about and making the most out of your admission ticket.

Postponed Events

Many businesses have made the decision to cancel events altogether because of the uncertainty of how long lockdown will continue.

Others have made the hopeful decision to postpone events for later on in the year, to prevent people from missing out.

But one important question is, even when lockdown ends, will people feel comfortable attending a real-life event?

Not only will it take a long time for people to gain the confidence to return to normal, but a percentage of people are actually enjoying webinars and would happy for these to continue.

This is where businesses have to make the decision of going back to the old way or pursuing digital events.

New Conditions and Measures for Events

Especially in the early days of normality, almost every event will require fairly strict measures to make the environment as safe as possible for visitors and exhibitors.

In order to get the events industry back up and running, it will require patience and the correct safety measures to be considered.

Time will tell about how events will return to life, and this also depends on the type of testing available to the public at the time to help control safety measures easily.

 

We are extremely hopeful that exhibitions will be back up and running, hopefully, sooner rather than later and we’re still operating as normal to help evolve your exhibition stand for when this time comes.

If you’re looking for fresh new graphics or interested in the stands we offer to prepare for future events, contact our team here.