2019 produces plenty of opportunities to revamp your
strategies when it comes to exhibiting in the coming year. We recently
published a blog post with some of the upcoming trends for 2019 in the
exhibition circle, and a lot of these involved social media.
Given that this is such a huge element of marketing and
exhibiting (sharing your attendance on multiple platforms in advance, running
competitions etc) it could never be a bad idea to run through some of the 2019
social media trends that you can incorporate into your exhibition plans this
Every business should know the importance of presenting
their brand, particularly over social media. Giving your business a cohesive
brand helps immensely in making your business recognisable and can only help
further at exhibitions.
Passers-by will automatically form a perception of your
company based on your visual identity. If this is recognisable in connection
with your social media identity, you have expanded your personal brand to your
This can be a huge attraction for some businesses, often
people will visit a stand purely on the impression from a business’s social
media, but it’s the continuation of the brand throughout the stand and those
manning it that encourages people to stay and converse.
Video has proven itself over and over to be one of, if not
the, most popular and engaging pieces of content. According to Forbes, 64% of
customers are more likely to buy a product online after watching a video about
This goes to show that video content has a huge impact in
how people will receive you and your business. Incorporating videos of product
demonstrations for example, into the display of your stand could be a great
persuasive feature to encourage people to request more information or indeed
make a purchase.
Of course, sharing these videos on social media beforehand
will also help create a buzz for your product, potentially encouraging people
to visit in person come exhibition day.
Podcasts and Live Streaming
Another video-based element that could work wonders and is
set to hold its popularity in 2019 is live content. Podcasts and live streaming
saw a huge increase in popularity in 2018 and were harnessed by several
Live streaming a competition win or Q&A from your
exhibition stand could pull in a lot of visitors both online and in person due
to the intrigue this creates. When coupled with hashtags related to the
exhibition, this could catch the attention of exhibition attendees that
previously wouldn’t have visited your stand, but now are due to this
Instagram and Facebook stories are also a good way to
promote the ‘in the moment’ action focused part of an exhibition.
This could produce a great amount of traffic for you both
on site and online.
Focus on UGC
UGC, or user generated content, is content produced or
posted by users of online platforms. It’s already a popular form of content
generation for a lot of businesses in their social media plans and can be
harnessed for use during an exhibition too.
It can be as simple as displaying a slideshow of Tweeted
reviews, or as complex as inviting users to become part of your stand or
exhibit through programs reminiscent of the Christmas “Elf Yourself”
phenomenon, or by creating something to display on your exhibition stand.
UGC is great because it really emphasises an engagement
between brand and customer, rather than just customer to brand.
These interactions harness social media strategies to use
in coming exhibitions and help promote a brand as customer friendly.
A tried and tested technique proven to give results,
influencer marketing is great since the collaboration can help intrigue a
completely new audience and invite them to interact with your company.
This does not just have to be done online – bringing an
influencer you work with to an exhibition could have a great effect on
attracting a new audience on the day, leading to more visits from previously
disengaged attendees, and therefore more opportunities to sell.
The integrity of influencer marketing could be saved by
this – whilst fake accounts are an issue for the trustworthiness of influencer
marketing currently, you cannot turn down or dispute an in-person appearance
If you need help designing a stand or strategy to help
align with these social media trends and make 2019 your best exhibition year
yet, please get in touch with 200m2 today!