How to Acquire Leads from Your Exhibition Stand

How to Acquire Leads from Your Exhibition Stand

Exhibitions are a great, interactive way to meet new prospects and generate leads. Whilst this is a traditional marketing method, it still acquires great success for brand recognition through targeted conversation.

Are you wondering how your exhibition stand could expand your list of potential leads? Read our blog to discover some great tips and ways to improve!

Promoting Your Stand

First impressions make a huge difference, so creating brand awareness before the event will catch the eyes of potential leads.

Using social media platforms and email newsletters to promote your company’s attendance at an exhibition will encourage even more ticket purchases. This will associate the event with your brand and persuade visitors to look out for your stand on the day.

Short and interesting subject lines will increase the open rates of your emails and clear ‘calls to action’ across all your platforms will also increase engagement.

Another good way to promote your stand is to advertise something you’ll be doing at the exhibition, like a competition, showing you aren’t solely talking about business but instead providing entertainment and a friendly face.

 Your Stand Design

Your stand design should really represent your brand as this is the first thing prospects will see and associate with your company. It should display a clear brand persona, including your logo and any key colours that are recurring across your website and other marketing platforms.

Displaying a clear message is also important to initially show visitors what your brand is about and make them want to come and say hi when they see you.

Ensuring this information is short, snappy and relevant to your company will provide exhibition visitors with the information they need about whether they can benefit from your services. Portraying relevant details across your banners will also encourage your leads to come to you.

Competitions

A key factor in acquiring leads is giving them the chance to win free prizes from competitions, because who doesn’t love free gifts?

This is a great way to interact with potential leads, get to know them and strike up a conversation while they’re getting involved.

Game-based competitions have proven to be a great hit at gaining interest from visitors in an entertaining way. They also encourage prospects to come back to your stand through the day to see if they’ve won.

Follow-Ups

Exchanging company business cards through a competition, or general conversation, allows you to give your prospects a follow-up call to retain their interest in your services and shows you haven’t forgotten about their participation.

Adding your leads on social media will also show a personalised approach and that you care about their company. It is encouraged that your follow-up response is done soon after the event in order to acquire their interest.

 

For more information on acquiring leads from exhibitions and events, contact 200m2! We’d love to discuss how this could benefit your business and what stands could be appropriate for you.

Exhibition Printing for Your Stand

Exhibition Printing for Your Stand

Standing out to the crowd when exhibiting is key to attracting new leads to your stand. What better way to do this than with a quality branded banner to catch their eye?

Exhibition printing is a great solution to representing your brand while showcasing what you can offer to your audience. There are many forms of printing available, each for different purposes.

This blog provides information about the different types of printing services that can be offered and why you should consider these when customising your stand.

Flat-Bed Printing

This form of printing specialises in producing larger graphics that can be printed on flat materials. It is an extremely precise and high-quality printing technique with great durability. This is beneficial when considering storage, transport and dismantling your stand, so you can rest assured that your graphics will stay intact.

The high-quality printing gives users the option to display their banners and sign outdoors, semi-permanently, due to the weather-resistant display. However, this is dependent on the base material – with certain materials, like hard PVC, being the most appropriate for outdoor use.

The inks involved in this process are ‘light-curing’, meaning UV light is used to instantly dry the inks applied to the base, encouraging a longer-lasting product.

Roll Material Printing

A process that involves digital printing, roll printing uses roll materials, such as foils, that can be easily joined together. This is another method for larger printing requirements as it is possible to print an image to practically any size that is requested.

The combination of high-quality inks and digital printing technology makes this another method that is suitable for indoors and outdoors. Printing can also be performed single or double-sided, on many desired materials.

Roll material printing does not require any additional protection in sustaining the graphics due to the use of solvent and light-curing UV, which will resist any external factors that could harm the quality.

Latex Printing

This can also be referred to as eco-latex printing and uses water-based inks to create exhibition graphics.

It is in high demand for wallpapers and is also eco-friendly, so you can rest assured that this is a safe and convenient printing method for your stand.

Ready to use straight from the printer, this form of print is odour-free and extremely durable.

For larger stands, latex printing could be the best option for you as the graphics can be stretched to meet your standards and formatted to any size.

Textile Printing

If you’re looking to include fabric banners or flags to your exhibition stand, textile printing could be for you!

Digital sublimation printing is the process that creates printed graphics onto textiles. This is an alternative and a much higher-quality solution to any other fabric printing process as it features no loss of resolution to your images.

The permanence of the printing quality means that fabrics can be ironed and even washed without impacting the graphic quality. Folding or bending the material also has no effect on the quality and it is even resistant to most weather conditions, including sunlight.

When considering an environmentally friendly printing method, subliminal printing is the best option as it avoids the use of plastic boards and banners as a base material and instead sources the same high-quality images on fabrics.

 

200m2  source a range of alternative printing methods, all providing high-quality graphics and long-lasting results.

 

If you’d like to find out more you can find our printing page here.

For more information on these services, contact us at 200m2.

Why Should You Consider Using a Flight Case for Your Stand?

Why Should You Consider Using a Flight Case for Your Stand?

When managing your exhibition stand, there are many factors to consider when planning and setting up your space. Getting to the exhibition is more often than not, one of the last things that we all arrange, but what if this could cause damage to your stand?

Hiring flight cases to transport your exhibition stand is an easy way to make sure your goods are protected and compact for easy transportation.

Convenience

Whatever exhibition stand you choose to use for the big day, whether it’s one of our smaller models or it contains some of the more advanced and additional features, it’s going to be a relatively large and heavy selection of equipment.

Hiring flight cases for your stand makes it easy to carry your equipment to and from your event. The bulky edges on our exclusive cases provide high-impact strength to ensure that your equipment can be transported with ease.

One of their main benefits is their easy handling which is particularly helpful in transporting the flight cases. The handles and wheels make this easy to do, along with their relatively light-weight structure, in comparison to some of the other transport case alternatives.

Due to the wide range of different exhibition stands, flight cases are available to hire as ready to use models or in the form of an ‘easy to assemble’ kit, considering convenience and ease when setting up your stand.

Customisation

Available in a range of sizes, flight cases can ensure that you’re creating an efficient use of your space when transporting your goods, rather than having an oversized case, taking up more room than is required.

Another benefit in hiring a custom-sized flight case is that you’re only spending as much as you need to store your stand, designed to be compact and light-weight.

At 200m2, our flight cases can be created in a range of colours. Both the panel and durable edges can be customised on request to match your unique branding and coordinate successfully with the rest of your stand.

Price

Being an accessory to your exhibition stand and marketing, it is understandable that you are not going to want to make a huge investment in storing and transporting your equipment. This is why flight cases are a low-priced alternative to some of the other storage options available.

Most importantly, this will allow you to focus your budget on more important aspects of your exhibition space like marketing, equipment and staff.

 

For more information on the convenience flight cases could bring for your exhibition stand or if you want to find out about what flight cases we have to offer, you can get in touch with us at 200m2 at sales@200m2.co.uk.

How Can Having an Exhibition Stand Benefit Your Company?

How Can Having an Exhibition Stand Benefit Your Company?

While contributing to an exhibition may seem like a big investment for your business, there are many benefits that this can bring for your company to increase brand awareness and engagement.

Having an exhibition stand will bring a personal touch to your marketing, giving you and your colleagues the opportunity to positively present your business and engage with your audience in real life.

Generating Quality Leads and Relationships

For each and every exhibition your business attends, you are presenting your company to a large audience who are most likely attending because they have a strong interest in your industry or in the services that you and your fellow exhibitors have to offer.

When planning a high-quality and precise sales strategy with your accompanying business goals in advance, an exhibition stand provides your company with the opportunity to visually and personally interact with your audience. Depending on the quality of stands that you invest in, exhibition stands can aid in presenting the relevant graphics, audio and banners to grab your audience’s attention.

This strategy also contributes to building strong and meaningful customer relationships that will be valuable in attaining them to your brand and for the future. By speaking to you or your event staff face to face, exhibitions give you a marketing platform that is more genuine and intimate, compared to an email. When communicating in person, the discussions you have with our audience are bound to be more detailed and tailored to what they are looking for.

Strengthen Your Brand

Exhibitions are going to be full of stands that are in the same industry as you, which can be useful in helping you to work out what your competitors are doing well and maybe not so well. This will help to identify the ever-changing trends within the industry and stay up to date with other contenders in the same sector.

Furthermore, having an exhibition stand is a great way to expand your brand with other possible vendors that can bring even more to your business. This could be in the form of suppliers, partners and even introducers.

Your Existing Customers

You most likely already have an extensive list of customers interested and involved with your services, however having an exhibition stand means that you can continue to build on your relationships with your clients and keep them interested.

Exhibitions are a great way to display any new products, services and discounts you have to offer, to sustain your current audience as well as building it.

It has been calculated on average that face to face marketing has a much higher conversion rate than other approaches, as nearly half of those who attend make at least a single purchase.

Finding a Successful Strategy

With such a large and mixed audience to please, exhibitions are a great way to mix up your sales pitch to figure out what works better than others.

This is also an effective way to customise your presentation to individuals instead of approaching everyone in the same way.

 

If you’d like more information on the benefits exhibition stands can have for your business or are interested in hiring one of our stands, contact a member of our team at on 02033320092 or sales@200m2.co.uk

 

 

Modular Exhibition Stands vs. Portable Displays

Modular Exhibition Stands vs. Portable Displays

As technology evolves and creations become more advanced, there are hundreds of exhibition set-ups and displays out there, but which one is right for you? With so many to choose from, each exhibition stand and display is compatible for different brand exhibitions, depending on a variety of features like the size of your market and what the exhibition is for.  

We’re aware that different companies require additional features when choosing their set-up to cater for maximum interaction and engagement, but can’t quite decide what’s best for them. We’re here to make it easier for you, so here’s a way to make your decision simpler, providing you with the pros and cons of both modular exhibition stands and portable displays. 

Modular Exhibition Stands 

An obvious benefit of this model is their portability. This model can be efficiently moved and transported, due to its carefully designed, multi-pieced structure. The modular stand can be broken down into much smaller segments so it can fit into more of a compact environment, making them a lot more manageable than other designs. This feature would be particularly beneficial if you’re planning an event or exhibition in various locations, within the same period. This provides a stress-free solution for transportation of your stand, being able to store them into a smaller environment. The question you’re probably asking yourself is ‘how small can these stands really be broken down to?’. Well the magic behind this design is that they’re small enough to be stored in small cars and vans, saving you the stress and money of hiring a more complex transport company.  

The benefits don’t stop there! This model’s light-weight design makes them even more manageable and makes delivery easier, when being sourced by the courier. Heavier designs like those that are custom built, unfortunately don’t have this quality and will require being packaged and transported by a professional courier service, requiring hiring trucks and much larger vehicles. This is not only costly for businesses but is also inconvenient for transport timing as a lot of locations are difficult to access in this way.  

When considering the general set-up of your stand, it is important to be aware that depending on the type of stand, many can require a large work force to construct them and can take a very long time. Fortunately, modular stands are one of the most time effective models and don’t require a lot of work. Taking as little as 6 hours to set up, this style can be built by a small team of just 3 people, and no special tools are required. 

Furthermore, the various graphic applications that are compatible to this design make them more interactive for the audience and create much more of an impact to the more standard and early-staged designs that can be offered. Considering this technical addition of light boxes and various displays, these modular exhibition stands are pretty good in terms of pricing, as the purchase price would be earnt back after just a few shows, making it more of an investment than a purchase. This means that over time you can add to your stand, making it more advanced.  

Reduce, reuse, recycle!  

Sustainability is key where possible so reusing what you can is a major advantage. The framework of these stands is maintained as they can be dismantled and re-mantled, instead of being permanently attached together. 

These features allow this particular model to be environmentally friendly and provide convenience when not only setting up the stand, but also transporting it to various locations. However, when considering the model that’s appropriate for you, its important to consider your budget and what features you require for your exhibition to be more successful.  

Portable Displays  

Are you a smaller company, planning on hosting more of a compact exhibition? Then portable displays may be more compatible to your needs. If you’re looking to take your company on tour, then look no further! 

To make life super easy, this model comes in a travel case to make them easy to move and transport by hand as opposed to a vehicle. This eliminates any extra costs towards transporting the structure and can simply be carried instead. These designs come in a range of sizes, some smaller than others so some of the larger formats may be more difficult to transportbut as a whole these models are made to be versatile and easy to store. 

Portable displays, also known as ‘pop-up’ displays are just like they sound. As opposed to being put together like the modular display, these exhibition stands are a lot simpler in terms of being set up. These pop-up stands also provide a lot more flexibility to suit your brand’s requirements. Whilst they sound like a smaller alternative, these stands can be customised to a range of shapes and sizes to best promote your business.  

There are many misconceptions that the portable display is of a lower quality to many other models as its easier to set up and is generally a lot smaller. However, these structures are made to last and are made to a high quality so that they can be reused over and over again 

What are the different types? 

Depending on sizing and what they’ll be used for, portable displays come in different forms. For example, if your exhibition requires the display of graphics, a flexible fabric display may be suitable, providing a fabric sheet to project images, text and various displays.  

Additionally, banner stands on the other hand are free standing and consist of a smaller panel, which is handy for a smaller business that doesn’t intend to involve graphics and some of the more advanced features.  

 

There are many exhibition stands available to suit every business’ exact requirements, coming in all shapes and sizes and a variety of costs. It is important to consider budget, time management and your preferred sizing when deciding which exhibition stand, as every model is different. We understand that there is a lot to choose from so we hope that this blog will help you find what is appropriate for your brand and kick start your ongoing and successful exhibitions!