Why not switch up your marketing at your next event to increase your audience awareness and interest?
Podcasts offer a modern and more interactive approach to promote your event, whether it’s before the event or being live streamed during its prime.
Around 7.1 million people in the UK now listen to podcasts so it provides you with a great potential audience base.
We’re here to guide you through the process from start to finish…
What are Podcasts?
Podcasts are an ever-growing form of marketing that offer audio-only episodes, a bit like a radio broadcast.
Most Podcasts are downloadable for safe-keeping and available to listen to when offline and many of the mainstream and most popular episodes can be found on applications, like Spotify, TuneIn Radio and Apple’s very own podcast app.
Even though many people don’t actually realise, Podcasts have been around for years but first started getting popular in 2005 when Apple launched its new Podcasting feature.
It’s an extremely low-cost alternative to other content marketing forms in the world of business, and with 22% of smartphone users now listening to these, it’s a no brainer that you should try these out for yourself.
Almost every podcast offers a subscription service to retain interest from listeners and provide them with fresh and intriguing content. A subscription service is something to consider when creating your own.
To ensure you receive the best quality audio and results, it may be worth considering splashing out a little more on good quality equipment, but lucky or you, not much equipment is actually needed.
All you need is a computer for you to stream and upload your episodes on and microphones for everyone involved.
Depending on whether you plan on live streaming your audio or not, WIFI will be needed for users to listen in real-time.
How and When Can you Use Them at Events?
Before an Event
Are you looking to increase your event’s awareness and skyrocket ticket sales? Then podcasting before your event is a great place to start.
You can discuss anything from special offers and products for attendees to expect when going to your event and other hints that will encourage people to go.
It will also give you the opportunity to answer any common questions or concerns that people may be having, so you and your visitors are fully prepared for the big day.
In a nutshell, pre-event podcasts will create a great buzz for your attendees and prospects.
During an Event
Live streamed episodes are extremely popular and give people who couldn’t make it a chance to feel included and feel like they’re actually there.
Depending on the platform you’re using to stream your audio, many platforms offer a feature for multiple hosts or other people to join in on your podcast and create more of a conversational and interesting episode.
An example of an application that offers this feature is Podbean.
Why wait? Get ready for your next event and really go out with a bang when you use Podcasts to market your event.
If you’re wondering how else you can increase the awareness of your next event, contact our team at 200m2. We can assist all of your exhibition stand requirements. Contact the team here.