Knowing how to use your brand to appeal to an exhibition audience could make the difference between coming back with many leads and coming back with none. Here we look at how best to use your brand in the right way to appeal to the exhibition attendees.
Exhibitions can have many benefits when you’re attending those in your industry.
They’re great for selling and making connections within your own industry, but did you know there are also many benefits for going to exhibitions that are outside of your industry?Continue reading “Going to Exhibitions Outside of your Trade – What are the Benefits?”
Exhibiting at a large venue can give your business great exposure and be beneficial for brand awareness for your business.
But, as with every new business venture there are risks involved, so you must ensure you’re well prepared to cope with the hurdles you may need to overcome at a larger venue.Continue reading “Guide to Exhibiting in Larger Venues”
Exhibitions are known to be a fantastic place to expand your lead numbers and to forge great new business connections.
Booking your place and putting up your stand can help attract visitors to your brand, but there are some secret benefits you’ll find once you attend as a visitor rather than an exhibitor. We’re here to spill all of the exhibition secrets…Continue reading “What You Can Get Out of Going to an Exhibition as a Visitor”
The real key to securing dates in the diary and potential new customers after an exhibition is to follow up your leads.
So many people give up if their first email is ignored, but a proper follow up strategy will make a difference when it comes to making a sale.
So, what are some of the things you can do to improve your follow up skills and strategies?Continue reading “The Best Ways to Follow Up your Exhibition Leads”