How Will the Events Industry Change Post-Lockdown?

How Will the Events Industry Change Post-Lockdown?

To say the events industry has changed is a fair comment, but how will this impact events moving forward?

Ever since lockdown, events and exhibitions across the world have been taking place from the comfort of our homes with virtual events available to try and provide the best experience they possibly can for their visitors.

Features Virtual Events Are Lacking

For many businesses, online events have been a lifeline and provided people in lockdown with a virtual networking experience, but it’s safe to say it doesn’t come close to the physical benefits that the standard exhibition offers.

Exchanging business cards, choosing which stand to visit next and even having one-to-one conversations are difficult when it comes to these online events and many people are hungry for exhibitions to return to the way they were.

While doing business from the comfort of your own sofa can be relaxing, it doesn’t beat getting out and about and making the most out of your admission ticket.

Postponed Events

Many businesses have made the decision to cancel events altogether because of the uncertainty of how long lockdown will continue.

Others have made the hopeful decision to postpone events for later on in the year, to prevent people from missing out.

But one important question is, even when lockdown ends, will people feel comfortable attending a real-life event?

Not only will it take a long time for people to gain the confidence to return to normal, but a percentage of people are actually enjoying webinars and would happy for these to continue.

This is where businesses have to make the decision of going back to the old way or pursuing digital events.

New Conditions and Measures for Events

Especially in the early days of normality, almost every event will require fairly strict measures to make the environment as safe as possible for visitors and exhibitors.

In order to get the events industry back up and running, it will require patience and the correct safety measures to be considered.

Time will tell about how events will return to life, and this also depends on the type of testing available to the public at the time to help control safety measures easily.

 

We are extremely hopeful that exhibitions will be back up and running, hopefully, sooner rather than later and we’re still operating as normal to help evolve your exhibition stand for when this time comes.

If you’re looking for fresh new graphics or interested in the stands we offer to prepare for future events, contact our team here.

Nailing your Graphics for Your Next Exhibition Stand

Nailing your Graphics for Your Next Exhibition Stand

With physical exhibitions currently put on pause and virtual events taking their place, this gives businesses plenty of time to make sure everything’s in tip-top condition for when exhibitions finally make an appearance again. 

Graphics in particular need to be the thing you invest in to help you stand out; this is what your potential prospects and leads will see firstencouraging them to visit your stand and spark a conversation. So, why settle for anything other than the best?  

Stand Out From the Crowd 

For attendees to choose your stand over the many others, you need to catch their eye with something different, something unique, so they feel intrigued by your business.   

No one wants to settle for average, especially when money is involved. There are many other businesses out there trying to compete with you, so you need to figure out how you can make your graphics different in the best way possible 

This could be highlighting your unique selling point (USP) in a short and snappy piece of text or using eye-catching colours that are difficult to miss. 

Don’t go overboard with text, but make sure that anything you do display is large and bold. Elements like your company name and why you’re different from other businesses are the main pieces of text you want people to see from the other side of the room. 

Research 

Depending on the purpose of the exhibition, or the types of people going, find out what is going to encourage people to come over to you. Consider the types of people that are going to be attending. Are they going to be wowed by a humorous approach? Are visitors likely to be more serious and business-driven 

These are just a couple of questions you need to ask yourself and reflect in your graphics, so you receive the right kinds of attention. 

If you’re attending the same exhibition you’ve been to every year for the past decade, that’s great because you may already know what works, but if the environment is something that’s completely new to you, find out as much as you can about the event. 

You’ll be able to get an idea on how to personalise your graphics by looking at other businesses that have previously attended and if you know anybody who has visited or exhibited there before, you could also give them a call.  

This will not only help you get a feel of the exhibition’s style and mood but also highlight any opportunities for your stand that haven’t been used by others. 

Your Images 

You probably have a good idea by now of what images you should use for your graphics to fit the style of the event, but depending on the size of your stand and the banners you use, are they good enough quality? 

It’s important to inspect your images carefully before printing because when blown up to a large scale, they may come out pixelated. This is where the file types of your images and graphics come in handy! 

Ideally, you should make sure your images are saved as a PNG file. This is a high-quality image format that can be edited and resized freely, without impacting the final quality of your image.  

Another thing to consider if you’re planning on going big time with your stand’s graphicscheck for any small elements that aren’t visible and appear when the image is blown up and shouldn’t be there. If so, these can be checked and edited out of your photos before the final print. The last thing you want is for peoples’ attention to be diverted by an eye-sore in your images. 

 

Are you looking for a top of the range graphic design and printing service? Look no further because our team at 200m2 have just that to offer you, so you can stand out from the crowd at your next event. 

To find out more about how you can get your hands on some brand-new graphics, contact our team on 020 333 200 92. 

A Guide to Hosting a Virtual Event

A Guide to Hosting a Virtual Event

Times may be abnormal at the moment, but many businesses still continue to run as normally as they can. Many employers are adapting to working from home and trying to achieve the same work ethic as if they were in the office.

You can still hold meetings, catch up with colleagues and even host events, from the comfort of your own home.

Not sure how? We’ve created this guide on how to host a virtual event, so you can stay connected with businesses and achieve your business goals as normal.

What is a Virtual Event?

Whether you’re located minutes or hours away from other businesses, virtual events help bring you all together across the internet.

This can be in the form of a video conference, presentation or a live video broadcast.

It’s really easy, and as long as you’re connected to the internet, you’re all good to go!

Why Should You Try a Virtual Event?

A virtual event may seem like a lot of effort for something you’ve never tried and where you can’t get the main benefit of building relationships face-to-face, but there are actually many benefits to an online event.

By primarily relying on the internet, your marketing and set-up costs are extremely low, and in some cases, completely free.

Acquiring leads and building your customer database is just as successful online, as attendees can submit their details through the platform you use.

How to Host an Event

Step 1 – Promote your Event

The same marketing concepts apply, even for online events.

Using social media, paid advertising and email marketing to promote your event will work just as well as if it was a physical event, and sometimes, even better. Your audience can be broader in terms of location because you have no travel costs or time.

Social media use has shot up over the past few weeks and it’s easy to see why when this is the easiest way to connect, recommend and share. However, this does also mean that feeds are a lot more saturated and you’ll need to ensure your posts stand out.

Focus on how your event will not only help individuals and businesses now, but also when things return to normal.

Step 2 – Choose your Streaming Platform

In the current age of digital, there are so many platforms that offer live broadcasting and allow other attendees to join in.

Depending on your primary target audience, it’s important to determine which platform is going to acquire the most leads and interest.

Here are some of the main broadcasting platforms you can use:

  • Facebook Live Broadcast – If social media users are your main target, this could be perfect for you. Followers of your brand and, when marketed in the right way, members of the public, can tune into your event too. Attendees can engage with you in the comments and react to your content. A key benefit of using Facebook is that your live stream is saved as a video post, so people can watch it whenever it’s convenient for them.
  • Microsoft Teams – This platform is great for slightly smaller events and allows multiple users to be shown on screen, which is great when hosting an event with other members of your team. Viewers can engage and share their contact information using the chat feature.
  • Instagram TV (IGTV) – This is not only ideal for the event itself but also for promoting the event and uploading teasers, during the run-up to your event. You can upload content of up to 60 minutes long, but this is better for short and snappy broadcasts.
  • Work Cast – Ideal for open days and exhibitions, this software steers away from social media and broadcasts your event to over 1 million viewers, spanning across 20 countries. If you’re looking to host a large scale event, this could be for you.

Step 3 – What to Include During your Event?

You want your virtual event to be just as engaging as the standard. To encourage the most engagement from your viewers it’s important to structure your event correctly.

Writing a script could bring the structure you need to keep the broadcast running smoothly and stay on topic. For some, this is too structured, and people prefer to lead the way through improvise, but this is a matter of preference.

Question and answer sessions are great for creating conversation with your viewers and also makes them feel as informed as if they were there with you.

Including giveaways and competitions are both great ways to keep spirits high and finish the event off with a buzz. Relate these to your services as much as possible but also make them appealing to your audience.

Virtual events can be just as successful as a standard exhibition, so why not try one of your own? If you’re looking to continue acquiring business leads through this period of isolation, why not host your very own virtual event.

For more information on the services we offer that could help with your event, contact our team at 200m2 here.

Make yourself at Home with Exhibition Stand Furnishing

Make yourself at Home with Exhibition Stand Furnishing

So, you are attending an Exhibition; you’ve chosen a theme, organised a stand and picked your team. What’s next? Well, something that many people can often overlook is furnishing your exhibition stand.

Having a beautiful, eye-catching stand is an ideal way to grab people’s attention, especially if you are surrounded by the generic. Nowadays we are seeing more and more people upping their game when it comes to stand design. So, if you want to increase footfall and engage as many people as possible – considering what you are offering them within your stand is not something to overlook.

What Furniture Should I Use?

The furnishings that you use (or don’t use) within your stand should be centred around making your visitors feel as comfortable and as ‘at home’ as possible.

When considering what type of furnishing would be best for you, take a look at the theme of your stand and choose things that will help bring that concept to life. Your aim is to engage and be remembered by your visitors, so don’t worry about being too ‘out there’, if something works with your theme, then give it a go.

If you are using your stand to promote your spa hotel, for example, then consider the use of mood lighting and a cocktail bar. For those that are promoting software, then PC stations and plasma screens may be the right choice. There is really no limit to what you can include, especially with 200m2 determination to source anything a client might need!

What are the Benefits of Using Furniture?

There are many obvious benefits to use furniture as a way of customising your stand and encouraging visitors to come over to your spot at an exhibition or event. These include:

  • The more at ease a person feels, the more open and communicative they will be towards your company and the services you’re offering to them.
  • Using brand colours within your furniture and props that your customers and prospects will recognise is even more likely to encourage engagement.
  • Have you got a new product or offer coming out soon? Advertise this alongside furniture to make your promotions seem as natural and encouraging as possible. This is a great way to spread awareness and encourage sales.

What Furniture Do We Offer at 200m2?

200m2 have a range of exhibition stand furnishing and anything we don’t have; we can get!

All our solutions are lightweight and easy to assemble, which makes them extremely easy to transport. We also put an emphasis on cost-effectiveness so can ensure that we have something for any budget, whether you wish to purchase outright or just rent for an occasion.

If you’re looking for furniture as an addition to your stand and would like to know some of the main products we offer, here are a few of our best-selling pieces:

  • Promotional counters
  • Workstations
  • Tables and chairs

 

We also supply a vast range of flooring for your exhibition stand, to make your visitors feel even more at home. We give our customers the choice to choose from, vinyl, wood effect and carpet, depending on the look and feel you’re going for to promote your brand.

Much of our furniture is hired out on request as we take pride in offering furniture solutions for any business type or purpose.

 

To add a finishing touch to your stand or to enquire about our range of furnishing and flooring, please contact our team today.

 

 

Measuring Exhibition Team Success

Measuring Exhibition Team Success

Attending an exhibition is a big investment to make, so it’s important to ensure that you have the right team on-hand to produce maximum results. 

So, how can you measure exhibition success from your team?

What are the Different Ways You Can Measure Success?

How do you know that you have achieved success? Well, as with any type of undertaking, the only way to know if it has been a success is to measure it. To do this, you need to set out a goal, or targets, that indicate what you want your team to achieve. These could be things such as:

  • Stand footfall
  • Competition entries
  • Email Sign-ups
  • Conversions e.g. appointments or meetings created.

 

Once you have your goals decided, it’s time to put in place how you will measure this throughout the event. Ensure you have a system in place to keep track of competition entries and conversions, this may be in note form or recorded digitally.

If you want people to be able to use a tablet to sign up to your newsletter right then and there, make sure to add tags to their details in your email software to keep track of exactly who came through the event.

Measuring stand footfall is much more reliant on your exhibition team and there does need to be a level of trust that they will measure this accurately for you. It may involve using a clicker system to count conversations and individuals who show interest in your stand.

These key performance indicators (KPIs) can then be collected and examined after the exhibition to see how close to the set target they came. These can also be done as a team or on an individual basis.

Teamwork

There are, of course, other factors to consider when measuring the success of your team, other than hard data. Getting sign-ups and conversions are all well and good, but a lot of work goes into the background of an exhibition. It is equally important to ensure that the team can work together as a cohesive unit.

Setting up a strategy to examine what has been achieved by your staff, in a way that the whole team can contribute is a great start. This may influence your decision for your next exhibition team, which undoubtedly will impact your KPI results.

This would help you review which goals were met during the exhibition and give an idea of what could be changed for next time if they weren’t. This will help you get a plan in place for your next event or exhibition and understand which staff members are best in different areas, for next time.

A strategic plan will help you measure if the team worked well together, or if there were areas in which some struggled. It may be that in future you would need to change certain roles within your exhibition team, or perhaps remove some team members entirely – not everyone is suited to fronting an exhibition stand, and that is ok.

Success is a process, not an instant result!

Set a Schedule

Setting and keeping to a schedule is another good way of measuring team success, along with problem-solving. Did those within the teamwork together cohesively? Was everything managed on time and to schedule? If any problems arose; were they dealt with efficiently and calmly?

Visitor Feedback

Finally, a real indicator of how successful a team is at an exhibition is the feedback from visitors. A team that works together knows what their goals are and how to achieve them and will display a confident and capable appearance to visitors.

Use feedback sheets or simply ask how their experience was to measure how comfortable your team were making visitors feel.

 

If you would like to know more about how to measure the success of your exhibition team or want any other tips on exhibiting, contact 200m2 and speak to one of our experts today.