Make yourself at Home with Exhibition Stand Furnishing

Make yourself at Home with Exhibition Stand Furnishing

So, you are attending an Exhibition; you’ve chosen a theme, organised a stand and picked your team. What’s next? Well, something that many people can often overlook is furnishing your exhibition stand.

Having a beautiful, eye-catching stand is an ideal way to grab people’s attention, especially if you are surrounded by the generic. Nowadays we are seeing more and more people upping their game when it comes to stand design. So, if you want to increase footfall and engage as many people as possible – considering what you are offering them within your stand is not something to overlook.

What Furniture Should I Use?

The furnishings that you use (or don’t use) within your stand should be centred around making your visitors feel as comfortable and as ‘at home’ as possible.

When considering what type of furnishing would be best for you, take a look at the theme of your stand and choose things that will help bring that concept to life. Your aim is to engage and be remembered by your visitors, so don’t worry about being too ‘out there’, if something works with your theme, then give it a go.

If you are using your stand to promote your spa hotel, for example, then consider the use of mood lighting and a cocktail bar. For those that are promoting software, then PC stations and plasma screens may be the right choice. There is really no limit to what you can include, especially with 200m2 determination to source anything a client might need!

What are the Benefits of Using Furniture?

There are many obvious benefits to use furniture as a way of customising your stand and encouraging visitors to come over to your spot at an exhibition or event. These include:

  • The more at ease a person feels, the more open and communicative they will be towards your company and the services you’re offering to them.
  • Using brand colours within your furniture and props that your customers and prospects will recognise is even more likely to encourage engagement.
  • Have you got a new product or offer coming out soon? Advertise this alongside furniture to make your promotions seem as natural and encouraging as possible. This is a great way to spread awareness and encourage sales.

What Furniture Do We Offer at 200m2?

200m2 have a range of exhibition stand furnishing and anything we don’t have; we can get!

All our solutions are lightweight and easy to assemble, which makes them extremely easy to transport. We also put an emphasis on cost-effectiveness so can ensure that we have something for any budget, whether you wish to purchase outright or just rent for an occasion.

If you’re looking for furniture as an addition to your stand and would like to know some of the main products we offer, here are a few of our best-selling pieces:

  • Promotional counters
  • Workstations
  • Tables and chairs


We also supply a vast range of flooring for your exhibition stand, to make your visitors feel even more at home. We give our customers the choice to choose from, vinyl, wood effect and carpet, depending on the look and feel you’re going for to promote your brand.

Much of our furniture is hired out on request as we take pride in offering furniture solutions for any business type or purpose.


To add a finishing touch to your stand or to enquire about our range of furnishing and flooring, please contact our team today.



Measuring Exhibition Team Success

Measuring Exhibition Team Success

Attending an exhibition is a big investment to make, so it’s important to ensure that you have the right team on-hand to produce maximum results. 

So, how can you measure exhibition success from your team?

What are the Different Ways You Can Measure Success?

How do you know that you have achieved success? Well, as with any type of undertaking, the only way to know if it has been a success is to measure it. To do this, you need to set out a goal, or targets, that indicate what you want your team to achieve. These could be things such as:

  • Stand footfall
  • Competition entries
  • Email Sign-ups
  • Conversions e.g. appointments or meetings created.


Once you have your goals decided, it’s time to put in place how you will measure this throughout the event. Ensure you have a system in place to keep track of competition entries and conversions, this may be in note form or recorded digitally.

If you want people to be able to use a tablet to sign up to your newsletter right then and there, make sure to add tags to their details in your email software to keep track of exactly who came through the event.

Measuring stand footfall is much more reliant on your exhibition team and there does need to be a level of trust that they will measure this accurately for you. It may involve using a clicker system to count conversations and individuals who show interest in your stand.

These key performance indicators (KPIs) can then be collected and examined after the exhibition to see how close to the set target they came. These can also be done as a team or on an individual basis.


There are, of course, other factors to consider when measuring the success of your team, other than hard data. Getting sign-ups and conversions are all well and good, but a lot of work goes into the background of an exhibition. It is equally important to ensure that the team can work together as a cohesive unit.

Setting up a strategy to examine what has been achieved by your staff, in a way that the whole team can contribute is a great start. This may influence your decision for your next exhibition team, which undoubtedly will impact your KPI results.

This would help you review which goals were met during the exhibition and give an idea of what could be changed for next time if they weren’t. This will help you get a plan in place for your next event or exhibition and understand which staff members are best in different areas, for next time.

A strategic plan will help you measure if the team worked well together, or if there were areas in which some struggled. It may be that in future you would need to change certain roles within your exhibition team, or perhaps remove some team members entirely – not everyone is suited to fronting an exhibition stand, and that is ok.

Success is a process, not an instant result!

Set a Schedule

Setting and keeping to a schedule is another good way of measuring team success, along with problem-solving. Did those within the teamwork together cohesively? Was everything managed on time and to schedule? If any problems arose; were they dealt with efficiently and calmly?

Visitor Feedback

Finally, a real indicator of how successful a team is at an exhibition is the feedback from visitors. A team that works together knows what their goals are and how to achieve them and will display a confident and capable appearance to visitors.

Use feedback sheets or simply ask how their experience was to measure how comfortable your team were making visitors feel.


If you would like to know more about how to measure the success of your exhibition team or want any other tips on exhibiting, contact 200m2 and speak to one of our experts today.





Using Truss and Gantry Stands for your Exhibition in the New Year

Using Truss and Gantry Stands for your Exhibition in the New Year

New Year, new exhibition stand!

Switch up your exhibition displays and catch the attention of new leads for your business with the right stand this year.

What are Truss and Gantry Stands?

A truss system refers to the triangular structure of the exhibition stand. The interconnected metal elements create a criss-cross structure to provide additional support and contributes to its longer-lasting quality. We offer different sizes of truss structures for our exhibition stands that each offer strength and efficiency in different ways.

This type of stand structure is available in all shapes and sizes, giving you more flexibility for choice. The rigid framework is suitable for temporary uses due to its portability and can be displayed outside during summer events.

This flexibility provides a solution for setting up your stand for numerous trade shows and events and is great value for money compared to some of the other models available.

What are the Benefits?

Lightweight and Durable

These stands are lightweight and durable for repeated usage, making it easy for transportation. This is also a benefit when considering the storage of the stand when not in use.

Our stand is lined with plastic and internally made from aluminium for hidden strength and longer-lasting quality. This strong design allows the stand to be compatible with other accessories and components like screens, lighting and furniture.


In terms of the structure’s adaptability, they are specifically designed to fit any space or location as different lengths of trussing can be used in our modular stands.

We understand that everyone has different preferences in terms of the stand’s dimensions. We offer three sizes of trussing to choose from, and each design caters for additional components to be added and bolted on with no tools required. 

The Types of Truss We Offer

  • X-20 Trusswire: A foldable stand which can be adapted to fit any floor space and height. This is recommended for stands that need to fit a larger space.
  • X-145 Expowire: Made from aluminium and composite, this stand is suitable for those who would like a smaller exhibition stand.
  • X-10 Crosswire: This is the most portable stand design as it’s extremely light-weight and easy to build.


At 200m2 our mission is to provide simple and easy to use designs for our customers that display the correct vision of your business.

For more information on these designs and how you can hire or buy your own stand for your next exhibition, get in touch with us at 200m2 here. One of our experts would be happy to discuss which exhibition stand is best suited for you.

The Top Exhibitions you Need to Know About in 2020

The Top Exhibitions you Need to Know About in 2020

Make it your New Year’s resolution to get ahead of the events calendar and start planning your exhibitions for the year.

Network with attendees and exhibitors to pick-up on plenty of new skills. Or, perhaps you’re looking to exhibit at some trade shows this year.
We’ve put together a list of some of the best exhibitions in the UK to visit in 2020 or even exhibit at yourself!

The Food & Drink Expo – NEC Birmingham, 30th March – 1st April 2020

Visit one of the largest food and drink shows of 2020 at the National Exhibition Centre in Birmingham.

Whether you specialise in the grocery and food industry, or you just have an interest in the food and drink sector, this is the exhibition for you!

Stay up to date with the latest trends in food technology and learn about the products that are fresh on the market.

Showcase your own unique products at the expo and acquire loads of new customers, or simply attend and be fascinated by the emerging food and drink products that are hitting the market.

Check out their website to find out more and book your tickets here.

The Property Investor Show – ExCel London, 3rd – 4th April 2020

Do you specialise in property and are looking to stay up to date with the latest investment opportunities? Build on your own property knowledge and network with agents and developers attending the show from the UK and overseas.

The exhibition will take place at the ExCel arena in London and cater for all levels of experience in property, so this could be the perfect venture to increase your understanding of this sector or possibly find your dream home.

Become one of the 185 exhibitors next year. Don’t miss out! Book your free exhibitor or visitor tickets now!

Head to their website to find out more.

The Business Show – ExCel London, 18th – 19th November 2020

Take your business to the next level at the 43rd annual Business Show!

Network with visitors at the event and guest speakers to acquire new skills and contacts for your company. All businesses big and small are welcome!

Hear from some of the biggest names in the world of recruitment at this event.
You can register for free tickets here.

If you’re looking to participate in an exhibition next year and are in need of a stand to take to the event, a member of our team at 200m2 would be happy to help. Contact us here for more information.

How to Acquire Leads from Your Exhibition Stand

How to Acquire Leads from Your Exhibition Stand

Exhibitions are a great, interactive way to meet new prospects and generate leads. Whilst this is a traditional marketing method, it still acquires great success for brand recognition through targeted conversation.

Are you wondering how your exhibition stand could expand your list of potential leads? Read our blog to discover some great tips and ways to improve!

Promoting Your Stand

First impressions make a huge difference, so creating brand awareness before the event will catch the eyes of potential leads.

Using social media platforms and email newsletters to promote your company’s attendance at an exhibition will encourage even more ticket purchases. This will associate the event with your brand and persuade visitors to look out for your stand on the day.

Short and interesting subject lines will increase the open rates of your emails and clear ‘calls to action’ across all your platforms will also increase engagement.

Another good way to promote your stand is to advertise something you’ll be doing at the exhibition, like a competition, showing you aren’t solely talking about business but instead providing entertainment and a friendly face.

 Your Stand Design

Your stand design should really represent your brand as this is the first thing prospects will see and associate with your company. It should display a clear brand persona, including your logo and any key colours that are recurring across your website and other marketing platforms.

Displaying a clear message is also important to initially show visitors what your brand is about and make them want to come and say hi when they see you.

Ensuring this information is short, snappy and relevant to your company will provide exhibition visitors with the information they need about whether they can benefit from your services. Portraying relevant details across your banners will also encourage your leads to come to you.


A key factor in acquiring leads is giving them the chance to win free prizes from competitions, because who doesn’t love free gifts?

This is a great way to interact with potential leads, get to know them and strike up a conversation while they’re getting involved.

Game-based competitions have proven to be a great hit at gaining interest from visitors in an entertaining way. They also encourage prospects to come back to your stand through the day to see if they’ve won.


Exchanging company business cards through a competition, or general conversation, allows you to give your prospects a follow-up call to retain their interest in your services and shows you haven’t forgotten about their participation.

Adding your leads on social media will also show a personalised approach and that you care about their company. It is encouraged that your follow-up response is done soon after the event in order to acquire their interest.


For more information on acquiring leads from exhibitions and events, contact 200m2! We’d love to discuss how this could benefit your business and what stands could be appropriate for you.