Why You Should Consider Hiring Stand Design for an Exhibition

Why You Should Consider Hiring Stand Design for an Exhibition

Planning an exhibition and acquiring a stand can take a huge chunk of your time, not to mention the time then spent on exhibition and graphic design for your stand.

Luckily, there are providers out there who can do this for you – from creating your corporate branding to your banners and graphics, to your carpets, furniture and electricity needs.

Outsourcing and hiring these exhibition stand designers can have a huge impact on the preparation of your exhibition.

So, why might this be something for you to invest in?

Reinforced Branding

Having an outsider create your marketing exhibition materials means they’re designing with one goal in mind – keeping your brand consistent through any materials or equipment you need.

Consistency is key here – all your materials need to reflect the message you want to convey.

Having particular experience of exhibitions and designs that have worked for certain businesses before can inform your stand design, and make it as relevant and optimised for brand awareness as possible.

Timesaving

If you’re hiring somebody else to take over the design of your exhibition stand, it saves you time worrying about exactly this!

You can then dedicate your efforts to another area of the exhibition planning – perhaps your marketing, or transport plans there, or the follow up plan for the leads and prospects you meet on the day.

Outsourcing the design means this is one less thing to think about, and the chances are your stand will look better than ever – your designer will only have your business in mind throughout.

In the Know

Exhibition stand designers are in possession of all of the knowledge in the exhibition circuit. For this reason, it can really give you a competitive advantage to hire a designer.

They’re likely to know about all the current lead capture techniques, or what technologies are making waves in the exhibition circuit.

Applying this knowledge and insider information to your stand can then result in your business being the most up to date and modern, increasing your chances of attracting more leads.

Bespoke Service

If you outsource your stand design, small elements of your stand can be tweaked to ensure you’re standing out from the crowd in a crowded space.

Also, all of your design will be completely bespoke, custom built and unique – and, if you choose to go for a modular stand, it brings the added benefit of reusability for further exhibitions in the future.

Any great stand designer will also work closely with your size and weight specifications (and your budget!) to meet your specific objectives for each show, increasing the chances of you reaching these goals.

There’s really no reason not to hire exhibition design if you’re really looking to make a difference at your next exhibition. Leaving the technical element to an experienced professional leaves time for your to focus on your exhibition strategy, only to be wowed with a fantastic design at the same time.

To browse our stands, or learn more about our exhibition design, visit our services page.

How To Use Branding On Your Exhibition Stand

How To Use Branding On Your Exhibition Stand

Knowing how to use your brand to appeal to an exhibition audience could make the difference between coming back with many leads and coming back with none. Here we look at how best to use your brand in the right way to appeal to the exhibition attendees.

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What You Can Get Out of Going to an Exhibition as a Visitor

What You Can Get Out of Going to an Exhibition as a Visitor

Exhibitions are known to be a fantastic place to expand your lead numbers and to forge great new business connections.

Booking your place and putting up your stand can help attract visitors to your brand, but there are some secret benefits you’ll find once you attend as a visitor rather than an exhibitor. We’re here to spill all of the exhibition secrets…

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Top Tips for your First Exhibition

Top Tips for your First Exhibition

For any first-timer, placing yourself in a hall full of established business owners and eccentric exhibitors can be daunting. Whether you’re an attendee or an exhibitor, it’s easy to let your nerves get the best of you at your first event.

To help banish those nerves, there are some things you can do to help exhibition day go as smoothly as possible.

Find out who will be attending

This is your first step to networking at your first exhibition. Discovering who will be attending, exhibiting and speaking at the exhibition can help you decide who might be the most useful to speak to, or who might be able to best introduce you to other people.

Attendee lists or exhibitor lists are often available in advance – find out who might be interested in your company and vice versa. You could try sending them an introductory email reaching out and explaining you would love to meet them.

Having already reached out to a range of people, come exhibition day, you have a point of conversation and a reason to stop by their booth or to encourage them to stop by yours.

Brief your staff

Naturally, the people who come to your booth will be asking questions about the products or services you offer.

Make sure you prepare the people on your stand with the information they’ll need to answer these queries – impress visitors with your knowledgeable answers.

Ensure that your staff are friendly and conversational. They’re the faces of your business for the day, so ensure they are approachable and comfortable asking questions themselves, assessing the needs of those who stop by your stand and turning them into qualifying leads and customers.

Engage on social media

Most of the buzz regarding a trade show happens on social media beforehand. A lot of exhibitions and shows will have a specific hashtag on Twitter in which they encourage announcements and photos to be shared under the guise of connecting likeminded attendees.

Use LinkedIn to your advantage and connect with people before the show to make your follow up process easier and more memorable.

Bring business cards

This is key to any exhibition. How else do you expect people to remember your contact details? A business card presents these in a neat and compact way and is also your time to shine when it comes to design and representing your business.

Make sure to invest in some business cards even if you’re only attending and not exhibiting – you never know what companies might be interested in and want to contact you.

The offering of a business card is an extension of the conversation after the show, where the real deals are made. Don’t be the person to miss out on this opportunity!

Be physically ready

It goes without saying that an exhibition will undoubtedly be a long day on your feet. Make sure you get a good night’s sleep beforehand and don’t drink too much alcohol the night before – you’ll need to be on top form and the chirpiest you can on exhibition day.

Make yourself memorable and memorise others

It’s great when people can remember you from an exhibition. Whether this is due to the way you look, the conversations you had or how your stand was presented, it’s good to be a key takeaway from someone’s day.

When it comes to the follow up, it makes the whole process easier if people can remember you and what you spoke about.

On your business’s side, take notes on your conversations so you’re familiar with who’s who and what they want.

It never hurts to be sure and can result in a following sales pitch being much more tailored, personal and persuasive.

So, there’s our top tips for making the most of your first exhibition and getting the best leads whether exhibiting yourself or attending.

 For all your exhibition needs, stands and services, first timer or veteran, contact us today at 200m2.

Pop-up Stands vs Truss Stands

Pop-up Stands vs Truss Stands

Whether you’re a first-time exhibitor or an expo veteran, you’ll need an exhibition stand to wow the crowds and attract people to your stand.

Both truss and pop-up stands have their advantages, but what kind of stand is best for you and what actually are these stands?

Here’s our beginner’s guide to portable pop-up stands and truss stands to help you decide which is right for you.

Truss Stands

Truss stands provide a professional and eye-catching solution for any exhibition. You may know this type of stand as a gantry stand, these are modular stands usually made from plastics or metal.

The rigid structure creates a temporary framework which can be altered and changed depending on your space and the purpose of the event.

Creating a visual impact at an exhibition is an important part of having exhibition success. A truss stand not only achieves this but it also reusable.

So, what are the benefits to using a truss stand?

  • Durability – Considering they’re designed to last from one exhibition to another, using the highest quality materials possible ensures your stand will see you through a number of
  • Versatility – Truss stands are designed to be modular, this means that you can rearrange the layout of this stand, whether you want a huge tower or a really small stand. Truss stands provide the versatility you need to use them in any space.
  • Return on investment – Truss stands can be used again and again, with no problems. Due to the versatility and the strength of this stand, it can be repeatedly used in a whole range of different spaces.

The truss stand really does provide you with the tools that you need to create your perfect vision and attract visitors to your next stand.

If you want more information about our range of truss stands, visit our page for more information.

Pop-up stands

Pop-up stands are portable and lightweight exhibition stands, usually made from a plastic frame covered in fabric.

These stands are great if you’re travelling between exhibitions with very minimal space. However, they are not the most durable of stands and need replacing far more frequently than a modular truss stand would.

The fabric stands can be printed with your branding and the information that is unique to your company, however, because of the nature of these stands, you may blend right in with other exhibitors.

These stands are extremely popular with exhibitors, but you pay the price for this by not having a unique or particularly eye-catching stand.

But, what are the benefits to having one of these quick, pop-up stands?

  • Easy setup and take down – Pop-up stands simply fold and unfold – they are readily assembled as soon as they’re removed from their containers.
  • Easily transportable – The nature of these stands means that they are able to fit into small spaces and are stored in a fairly small bag, this means that transporting them from show to show will be no problem. You could even take them on public transport easily!
  • Low cost – For some, the disadvantages in the durability of this stand will be made up for with the low price. It has an extremely low initial cost and compared to more professional, durable stands there can be a big difference.

So which stand is best for you?

Deciding which stand is right for your business may be the easiest decision you’ve made all day (we know that we pick durability and professionalism over cost any day), or it could be a bit of a hard decision.

One of the keys to having a successful exhibition is standing out from the crowd, catching visitors eyes and overall looking interesting and engaging.

Are you going to be able to do this if your stand is the same as 100 others in the room? Probably not, but will you do this if you have a large tower and stand that fills your space? Well, that one is up to you.

Both of these stands are completely portable, with the truss stands packing down into a few large bags and the portable stand fitting exactly back into its case. If it’s down to transporting the stand there is very little in it, maybe just the size of your car.

The banner and decoration capabilities of truss stands allows for a high rate of interchangeability and it is easy to change said decoration, making this an extremely cost-effective method of promoting your stand and your business. Whereas, with the pop-up stands you are tied into your original banner design.

If you want to know more information about exhibition stands, why not have a look at our favourites here.