Category: Exhibition Stands

Why you Need Our X-PO Light Backlit Display for Your Next Event

Why you Need Our X-PO Light Backlit Display for Your Next Event

At 200m2 we have a full range of exhibition stands, suitable for all businesses large or small. 

If you’re looking for something a little different and want to stand out from the crowd, the X-PO Light Display could be just what you need for your next event. 

What is it? 

This type of display is made primarily from an LED backlight system to transform any print display into a backlit design for your stand. 

The system is made up of 4 components: 

  • X-Module stand frame 
  • X-PO lightbox 
  • Display banner with a silicone border
  • Transformer 

 

Instead of the standard banner, the backlit system transforms any display banner into a more modernised and visual backdrop for any exhibition stand, using LED lights. 

Our X-PO lightbox is compatible with all X-Module exhibition trussing products, these are as follows: 

  • Crosswire X-10 
  • EXPOwire X-15 
  • Trusswire X-20 
  •  

You can find out more about these exhibition stands here. 

Why you Need an X-PO Lightbox! 

If you’re looking to stand out from the crowd at your next event, you’re in the right place! 

The eye-catching visuals that our lightbox displays will draw attention to your stand and encourage even more attendees to come and visit your stand than ever before. 

The more people that are drawn to your stand, the more potential leads you’ll take away from the day, increasing your return on investment (ROI), making the day a huge success.  

Why Choose the X-PO Light?  

Forget the hassle of the standard lightbox! Most lightboxes are extremely heavy and also extremely delicate, making them difficult to transport.  

They can also be expensive, and this is where our component is different. 

The lighting is sourced by low-energy LED bulbs, so you can rest assured that your display will be much more sustainable and still produce high-quality visuals. 

It’s a lightweight structure making it easier to transport, to and from events and is easy to assemble. 

The X-PO lightbox is an extremely cost-effective alternative to most of the other brands out there too. 

 

If you’re looking to enquire about our X-PO Lightbox, to really stand out at your next event and encourage lots of new business leads, contact our team of experts here. 

The UK Careers Fair is Back!

The UK Careers Fair is Back!

It’s official, events can start back up from the beginning of October and this means the UK Careers Fair is back for 2020! 

Whilst there will be a few restrictions and rules, it’s a huge step forward for the industry.   

If you’re wondering what the event is and how you can prepare and get involved, we’re here to give you a helping hand. 

What is the Careers Fair? 

The UK’s largest recruitment fair is the ideal event for you if you’re an employer or job seeker.   

The event is spread across 50 different locations in the UK and is held over a 50-day period.  

A huge 7.3 million people attend every year, offering great scope if you’re business is looking for new employees, as well as being a great networking experience. 

The jobs fair encourages an increase in employment across the country by providing a face to face and more relaxed start to the employment route.  

Companies from all industries attend each year, both big and small. 

What will be Different to Last Year’s Event? 

There are a few changes and measures to consider when attending this year’s jobs fair.  

To reflect the current government rules and regulations that are in place, all attendees and exhibitors are expected to social distance. This includes keeping the recommended 1-2 metre distance between other visitors, and also between exhibition booths.  

The layout of the venue will be somewhat different from previous years, including a one-way system, in order to enforce these guidelines and make it as safe as possible. 

Prebooking tickets will be mandatory, so the event organisers know how many people to expect, in order to prepare in the safest way possible.  

Paper handouts won’t be available this year, and entrances to the venue will be staggered to reduce the large number of people in one place.  

How Can You Prepare  

Employers  

How will job seekers be encouraged to your stand? Big, bright banners are how! Having all the right marketing materials will draw attention to yourself and help your company stand out.  

Prepare a full list of vacancies, prior to the event. This will attract a wide range of people all looking to fulfil all your different positions.  

If you’re looking for creative banners or even an ambitious exhibition team to man your stand, we offer a free design service and an event staffing service to help you on the day.  

Attendees 

As paper handouts aren’t possible this year, make sure you get employers’ contact details so you can send them a virtual copy after the event.  

Research the exhibitors before the big day to give you some background of who’s going to be there and what you’re potentially interested in. 

This is your opportunity to speak to your possible future employer face to face, so think of questions you could ask to really gage your interest. 

 

If you’re already attending this event, or are yet to book your placement, the team at 200m2 have a full range of stands and other event services to help you every step of the way. Contact us here. 

How Will the Events Industry Change Post-Lockdown?

How Will the Events Industry Change Post-Lockdown?

To say the events industry has changed is a fair comment, but how will this impact events moving forward?

Ever since lockdown, events and exhibitions across the world have been taking place from the comfort of our homes with virtual events available to try and provide the best experience they possibly can for their visitors.

Features Virtual Events Are Lacking

For many businesses, online events have been a lifeline and provided people in lockdown with a virtual networking experience, but it’s safe to say it doesn’t come close to the physical benefits that the standard exhibition offers.

Exchanging business cards, choosing which stand to visit next and even having one-to-one conversations are difficult when it comes to these online events and many people are hungry for exhibitions to return to the way they were.

While doing business from the comfort of your own sofa can be relaxing, it doesn’t beat getting out and about and making the most out of your admission ticket.

Postponed Events

Many businesses have made the decision to cancel events altogether because of the uncertainty of how long lockdown will continue.

Others have made the hopeful decision to postpone events for later on in the year, to prevent people from missing out.

But one important question is, even when lockdown ends, will people feel comfortable attending a real-life event?

Not only will it take a long time for people to gain the confidence to return to normal, but a percentage of people are actually enjoying webinars and would happy for these to continue.

This is where businesses have to make the decision of going back to the old way or pursuing digital events.

New Conditions and Measures for Events

Especially in the early days of normality, almost every event will require fairly strict measures to make the environment as safe as possible for visitors and exhibitors.

In order to get the events industry back up and running, it will require patience and the correct safety measures to be considered.

Time will tell about how events will return to life, and this also depends on the type of testing available to the public at the time to help control safety measures easily.

 

We are extremely hopeful that exhibitions will be back up and running, hopefully, sooner rather than later and we’re still operating as normal to help evolve your exhibition stand for when this time comes.

If you’re looking for fresh new graphics or interested in the stands we offer to prepare for future events, contact our team here.

Nailing your Graphics for Your Next Exhibition Stand

Nailing your Graphics for Your Next Exhibition Stand

With physical exhibitions currently put on pause and virtual events taking their place, this gives businesses plenty of time to make sure everything’s in tip-top condition for when exhibitions finally make an appearance again. 

Graphics in particular need to be the thing you invest in to help you stand out; this is what your potential prospects and leads will see first, encouraging them to visit your stand and spark a conversation. So, why settle for anything other than the best?  

Stand Out From the Crowd 

For attendees to choose your stand over the many others, you need to catch their eye with something different, something unique, so they feel intrigued by your business.   

No one wants to settle for average, especially when money is involved. There are many other businesses out there trying to compete with you, so you need to figure out how you can make your graphics different in the best way possible.  

This could be highlighting your unique selling point (USP) in a short and snappy piece of text or using eye-catching colours that are difficult to miss. 

Don’t go overboard with text, but make sure that anything you do display is large and bold. Elements like your company name and why you’re different from other businesses are the main pieces of text you want people to see from the other side of the room. 

Research 

Depending on the purpose of the exhibition, or the types of people going, find out what is going to encourage people to come over to you. Consider the types of people that are going to be attending. Are they going to be wowed by a humorous approach? Are visitors likely to be more serious and business-driven?  

These are just a couple of questions you need to ask yourself and reflect in your graphics, so you receive the right kinds of attention. 

If you’re attending the same exhibition you’ve been to every year for the past decade, that’s great because you may already know what works, but if the environment is something that’s completely new to you, find out as much as you can about the event. 

You’ll be able to get an idea on how to personalise your graphics by looking at other businesses that have previously attended and if you know anybody who has visited or exhibited there before, you could also give them a call.  

This will not only help you get a feel of the exhibition’s style and mood but also highlight any opportunities for your stand that haven’t been used by others. 

Your Images 

You probably have a good idea by now of what images you should use for your graphics to fit the style of the event, but depending on the size of your stand and the banners you use, are they good enough quality? 

It’s important to inspect your images carefully before printing because when blown up to a large scale, they may come out pixelated. This is where the file types of your images and graphics come in handy! 

Ideally, you should make sure your images are saved as a PNG file. This is a high-quality image format that can be edited and resized freely, without impacting the final quality of your image.  

Another thing to consider if you’re planning on going big time with your stand’s graphics, check for any small elements that aren’t visible and appear when the image is blown up and shouldn’t be there. If so, these can be checked and edited out of your photos before the final print. The last thing you want is for peoples’ attention to be diverted by an eye-sore in your images. 

 

Are you looking for a top of the range graphic design and printing service? Look no further because our team at 200m2 have just that to offer you, so you can stand out from the crowd at your next event. 

To find out more about how you can get your hands on some brand-new graphics, contact our team on 020 333 200 92. 

A Guide to Hosting a Virtual Event

A Guide to Hosting a Virtual Event

Times may be abnormal at the moment, but many businesses still continue to run as normally as they can. Many employers are adapting to working from home and trying to achieve the same work ethic as if they were in the office.

You can still hold meetings, catch up with colleagues and even host events, from the comfort of your own home.

Not sure how? We’ve created this guide on how to host a virtual event, so you can stay connected with businesses and achieve your business goals as normal.

What is a Virtual Event?

Whether you’re located minutes or hours away from other businesses, virtual events help bring you all together across the internet.

This can be in the form of a video conference, presentation or a live video broadcast.

It’s really easy, and as long as you’re connected to the internet, you’re all good to go!

Why Should You Try a Virtual Event?

A virtual event may seem like a lot of effort for something you’ve never tried and where you can’t get the main benefit of building relationships face-to-face, but there are actually many benefits to an online event.

By primarily relying on the internet, your marketing and set-up costs are extremely low, and in some cases, completely free.

Acquiring leads and building your customer database is just as successful online, as attendees can submit their details through the platform you use.

How to Host an Event

Step 1 – Promote your Event

The same marketing concepts apply, even for online events.

Using social media, paid advertising and email marketing to promote your event will work just as well as if it was a physical event, and sometimes, even better. Your audience can be broader in terms of location because you have no travel costs or time.

Social media use has shot up over the past few weeks and it’s easy to see why when this is the easiest way to connect, recommend and share. However, this does also mean that feeds are a lot more saturated and you’ll need to ensure your posts stand out.

Focus on how your event will not only help individuals and businesses now, but also when things return to normal.

Step 2 – Choose your Streaming Platform

In the current age of digital, there are so many platforms that offer live broadcasting and allow other attendees to join in.

Depending on your primary target audience, it’s important to determine which platform is going to acquire the most leads and interest.

Here are some of the main broadcasting platforms you can use:

  • Facebook Live Broadcast – If social media users are your main target, this could be perfect for you. Followers of your brand and, when marketed in the right way, members of the public, can tune into your event too. Attendees can engage with you in the comments and react to your content. A key benefit of using Facebook is that your live stream is saved as a video post, so people can watch it whenever it’s convenient for them.
  • Microsoft Teams – This platform is great for slightly smaller events and allows multiple users to be shown on screen, which is great when hosting an event with other members of your team. Viewers can engage and share their contact information using the chat feature.
  • Instagram TV (IGTV) – This is not only ideal for the event itself but also for promoting the event and uploading teasers, during the run-up to your event. You can upload content of up to 60 minutes long, but this is better for short and snappy broadcasts.
  • Work Cast – Ideal for open days and exhibitions, this software steers away from social media and broadcasts your event to over 1 million viewers, spanning across 20 countries. If you’re looking to host a large scale event, this could be for you.

Step 3 – What to Include During your Event?

You want your virtual event to be just as engaging as the standard. To encourage the most engagement from your viewers it’s important to structure your event correctly.

Writing a script could bring the structure you need to keep the broadcast running smoothly and stay on topic. For some, this is too structured, and people prefer to lead the way through improvise, but this is a matter of preference.

Question and answer sessions are great for creating conversation with your viewers and also makes them feel as informed as if they were there with you.

Including giveaways and competitions are both great ways to keep spirits high and finish the event off with a buzz. Relate these to your services as much as possible but also make them appealing to your audience.

Virtual events can be just as successful as a standard exhibition, so why not try one of your own? If you’re looking to continue acquiring business leads through this period of isolation, why not host your very own virtual event.

For more information on the services we offer that could help with your event, contact our team at 200m2 here.