Category: News

One of the UK’s largest exhibition venues is celebrating a flying start to 2015.  ExCeL London has already welcomed thousands of exhibitors and visitors through its doors in 2015 for the London Boat Show, The Telegraph Cruise Show and the debut London Classic Car Show.

Now in its 11th year at ExCeL London, the London Boat Show achieved a 4% visitor increase, with 92,000 people attending. Returning for its second year, the Telegraph Cruise Show reported a 91% increase in exhibition stands. The first ever Classic Car Show welcomed over 25,000 visitors over its three days.

Jeremy Rees, Executive Director at ExCeL London said of the early 2015 boost: “We firmly believe in working in partnership with our clients and continuously invest in our venue to ensure we provide the right environment for people to do business. The success of the shows and reported business achieved is testament to that.”

Tim Cronin, Managing Director at 200m2 said “Visitor numbers at exhibitions and trade shows continue to grow year-on-year. Face to face marketing events are becoming more popular as people search for products and services with personal interaction compared to a digitised process.”

He concluded “2015 is set to be a bumper year for the exhibitions industry, with numbers increasing for both smaller and more established shows alike. Exhibitions continue to be a major driver of business across all industry sectors.”

If your organisation is thinking of exhibiting at ExCeL London in 2015, contact 200m2 on 020 333 200 92 to discuss your ideas. From exhibition stand hire to a fully managed service, 200m2 is one of the most experienced exhibition stand contractors in the UK.

Once again, 200m2 will be exhibiting at Sign & Digital, the Europe’s leading exhibition for the sign, digital and print industries.  The 2015 edition of Sign & Digital runs from the 24th to the 26th of March at the NEC in Birmingham.

Showcasing the latest innovative products, technologies and services from across the sign, display and print industry, Sign & Digital UK has confirmed its status as the UK’s leading exhibition, attracting more than 6,100 visitors in 2014.

Go modular!

200m2 is one of the UK leaders in modular exhibition stands and exhibition printing.  Maximise the flexibility of your exhibitions programme with a modular solution from 200m2!

Our modular stands quickly adapt to suit any floor space. Our solutions extend to virtually any height to ensure your stand can be seen from the other side of the exhibition hall.  Quite literally, the ceiling height is the only limitation!

200m2 is also one of Europe’s leaders in large-format exhibition printing.  With expansive production facilities in Eastern Europe, our printing solutions are high in quality and low in price.  With our patented ‘clip fix’ attachment system, simply attach your displays to our modular trussing frameworks.  Refresh your marketing messages for every show!

Visit us on Stand E52

Visit us on Stand E52 and see our new X-25 composite trussing solution. What’s more, visitors to our stand can download a FREE version of our X-Sketch stand design software. And finally, the X-15 stand which will feature at the exhibition (RRP £6,000) is being auctioned off at the end of the show.  Visit us to enter your bid!

Unsurprisingly, design trends have a direct influence within the exhibitions sector as organisations try to build the latest design and style elements into their marketing promotions.

So what should we be looking out for in 2015?

Typography
With advances in digital print, organisations are being much more adventurous when it comes to their exhibition display panels. Strong headlines, especially 3D rendered headlines, are becoming dominant across all types of marketing.  Easy to read and impactful fonts make everything quicker and simpler for the customer to understand.  In today’s society, people crave more information in a faster way!

Images
The imagery on display at shows and exhibitions is also changing.  With the recent advances in large-format exhibition printing, organisations are increasingly changing their signage for each individual show.  What’s more, the type of imagery is changing too.  Infographics are being used more and more as opposed to stock images of brands or products.

Colours
Colour plays a huge part when designing an exhibition stand as it will directly reflect the brand’s identity and personality. Exhibition stands of the future will incorporate huge use of colour as an emotional tool to engage audiences.

Light
The new popularity of light effects will increase the use of LED light boxes and fractured light to highlight products.

Interaction
We have talked about interactive exhibition stands in our blog before! New technologies like touch screens and interactive walls, allow users to become part of the exhibition stand.  Building some sort of fun element into the stand is a great way to attract passers-by and start a conversation!

Flexibility
More and more organisations are realising that modular exhibition stands allow them to quickly adapt their displays to different environments.  This allows organisations to quickly react to last minute exhibition space offers.

Go Green!
Eco exhibition stands is still a hot topic within the sector.  More businesses will want to be perceived as being sustainable by using clever design ideas and structures made from recycled materials.

All in all 2015 is going to be exciting year for exhibition stand design. We look forward to helping you bring your own ideas to life!  Why not call us on 020 333 200 92 to find out how we can help.

From the entire team here at 200m2 Exhibitions, thank you for giving us the opportunity to serve you in 2014.

We greatly value your business and we look forward to working on your exhibitions programme again in 2015.

Merry Christmas and best wishes for 2015!

Anyone who knows Tim Cronin, 200m2’s Managing Director, will know that he has always liked his cars!  So when we received photos of the latest ‘Team Car’ from our sister company in Denmark, our illustrious leader really got excited!

The new team car is an adaptation of the mighty Hummer H2. Half pickup, half SUV, the H2’s bold look, luxurious interior and unparalleled off-road performance make it 100% Hummer!  And while it’s no longer being made, the H2’s host of standard features and durable 72-inch chassis means it’s as versatile as it is striking. Not to mention the powerful Biofuel capable V8 SFI engine that generates horsepower and torque numbers most SUVs can only dream about!

Like our range of exhibition stands, the new team car is built to last. It is also designed and built to operate outdoors and in any weather.  There’s another comparison with our modular exhibition displays; they can be deployed both indoors and outdoors with ease.

To finish off the look, we have added a small section CROSSwire (X-10) to the roof of the Humvee as a highly effective roof rack!  CROSSwire is one of the leading modular exhibition solutions in Europe and suitable for all small to medium sized exhibition stands.

With a 10cm x 10cm profile, CROSSwire is ideal for dressing shell schemes as well as for standalone exhibition stands. The system works equally well when being used for display towers, display units or to frame bespoke furniture. CROSSwire is extremely lightweight, making it the most portable exhibition system in the world.  To find out more, why not give one of exhibition consultants a call on 020 333 200 92.