Category: Social Media

Maximising Returns On Your Exhibition Leads

Maximising Returns On Your Exhibition Leads

Leads from potential customers are the key to success at a trade show – this could be a potential sale or a new contact you can work with. Taking customer information and following up on that person is something that needs to be a main priority for after your trade show.

Gathering Information

Taking the information needed to contact a customer can be done in many ways, if you get the basics to get in touch then it’s all good. However, there are some ways that are going to be much more organised then others. Using an iPad for example, it’s a quick way to take details and store them in an organised way that’s easy to access. Apps are available which a customer’s details can be entered, such as lead capture. This will allow you to take all the customers basic details and store them. Another method is taking business cards from a customer or even their social media information is a good way to contact them and connect with them after the show. Another good way of contacting someone after a trade show is through an email campaign so aiming to get an email or even a phone number is a good first step.

Social Media

Social media is a helpful tool, even if you didn’t manage to collect contact details from lots of people. You can use hashtags and location pins to find people who were at the show, who were possibly interested in your stand and connect with them. Following or liking posts from people is a good way to first contact somebody through social media because the stronger leads are more likely to follow, like or even message showing interest.

Being Prompt

A prompt response after a show has finished to all your potential leads is the best thing to do. It shows you’re interested in them and your stand will still be fresh in their mind. To help people associate your stand and email, attaching an image of the stand may help. Email campaigns are a quick way to contact people, they can be set up before the trade show and customers details can be entered after. When using email, avoid being general, make it personal, include their name and which trade show they attended.  Email campaigns are a good way to generate interest but also to discover which leads to prioritise. Responses from emails could mean you need to prioritise speaking to those customers.

Keep the Engagement

Regular updates are important to keep people engaged with your company and interested in what you have to offer. Hearing from you once after the trade show and then not again for another month with just a newsletter, will make them lose interest in the company over that time. Keeping in contact after the trade show, giving them updates on products and services, follow up calls if they request and generally showing an interest in them will keep the engagement stronger. If everything is done in a friendly manner, the customer will keep the positive association of your company that they gained from the trade show, making business in the future more likely.

If you’re interested in having contact information on your stand, where customers can find you and contact you, then 200m2 can help. We can make custom designed stands for you and would be more than happy to answer any enquiries about how we can help you.

Using Social Media to create a buzz for your stand

Using Social Media to create a buzz for your stand

Before an exhibition show social media is going to be your best friend to create an interest around your stand. Creating that buzz is going to be what gets people to your stand, engaging them before you even open your mouth. Not only is social media going to help you before but it’s also going to be useful during the show.

Using Hashtags

Shows and Exhibitions usually have their own official hashtag which will get your posts seen by both attendees and other companies with stands. It’s a good opportunity to network with people before the show with both other companies and visitors. Interesting content using the hashtag is key, hundreds of people are going to be using the official hashtag, you need to stand out and engage your audience. Although posting your booth number and any giveaways is great, that what all companies will be posting. Find out what the attendees are talking about, what they want to know and give them the answers. Generate your own hashtag to use alongside the official hashtag – this will give people a place to find only your pre-show information if they want.

New Products

A trade show is the perfect opportunity to launch or announce a new product your company offers. Generate interest around the product beforehand, teaser videos and images are great for this. Not giving everything away is going to engage you consumers, making your stand the direct place to find out everything they want to know. Images and videos are best for teasers, you can post them on all social media, reaching the largest audience and using hashtags to reach your intended audience.

Information

Keep all the information for the show easy to access. Direct links to a landing page on your website can be posted across all your social media accounts and left in description bars. All the information such as your booth number and timings can go here – this mean you won’t need to keep posting the same thing, there is a direct link always. Pinned tweets and Facebook posts are also a good tool to keep key information, they will stay at the top of your pages when people go to your social accounts.

What are people using

Researching using hashtags and other company’s social media to find out which form of social media visitors are favouring so you can focus your main attention on that channel. Release information about what your stand will offer, are you doing giveaways? Is there a demonstration? Let your visitors know why they should visit your stand.

During the show

Create a customer engagement

Encouraging people at your stall to use their own social media at and around your stall is going to reach other people at the event but also potential consumers who aren’t there. QR codes, social media icons and quick links are going to be useful to have on and around your stall. Filters are a quick way of people engaging with your stall but also promoting your business so using apps like snapchat and Instagram will work in your favour.
Pictures and videos of willing customers at your stall will give an impression of what your stall is about and why they would think about going there. It’s engaging your visitors at the stand as they’re apart of the social accounts for the company.

Good Content

Although it’s important to promote your stand, people want to see something different. For example, if the exhibition you’re attending has talks you could attend one that is most relevant to your customers and live tweet/Facebook with highlights of the talk. This will also engage an audience who aren’t at the show but who could be potential customers.

If you like the idea of using QR codes and integrating your social media on the stand, then 200m2 can help. Get in touch with us for our stand services and custom designs we can create for you.