Exhibitions are a great, interactive way to meet new prospects and generate leads. Whilst this is a traditional marketing method, it still acquires great success for brand recognition through targeted conversation.
Are you wondering how your exhibition stand could expand your list of potential leads? Read our blog to discover some great tips and ways to improve!
Promoting Your Stand
First impressions make a huge difference, so creating brand awareness before the event will catch the eyes of potential leads.
Using social media platforms and email newsletters to promote your company’s attendance at an exhibition will encourage even more ticket purchases. This will associate the event with your brand and persuade visitors to look out for your stand on the day.
Short and interesting subject lines will increase the open rates of your emails and clear ‘calls to action’ across all your platforms will also increase engagement.
Another good way to promote your stand is to advertise something you’ll be doing at the exhibition, like a competition, showing you aren’t solely talking about business but instead providing entertainment and a friendly face.
Your Stand Design
Your stand design should really represent your brand as this is the first thing prospects will see and associate with your company. It should display a clear brand persona, including your logo and any key colours that are recurring across your website and other marketing platforms.
Displaying a clear message is also important to initially show visitors what your brand is about and make them want to come and say hi when they see you.
Ensuring this information is short, snappy and relevant to your company will provide exhibition visitors with the information they need about whether they can benefit from your services. Portraying relevant details across your banners will also encourage your leads to come to you.
A key factor in acquiring leads is giving them the chance to win free prizes from competitions, because who doesn’t love free gifts?
This is a great way to interact with potential leads, get to know them and strike up a conversation while they’re getting involved.
Game-based competitions have proven to be a great hit at gaining interest from visitors in an entertaining way. They also encourage prospects to come back to your stand through the day to see if they’ve won.
Exchanging company business cards through a competition, or general conversation, allows you to give your prospects a follow-up call to retain their interest in your services and shows you haven’t forgotten about their participation.
Adding your leads on social media will also show a personalised approach and that you care about their company. It is encouraged that your follow-up response is done soon after the event in order to acquire their interest.
For more information on acquiring leads from exhibitions and events, contact 200m2! We’d love to discuss how this could benefit your business and what stands could be appropriate for you.