How Can Having an Exhibition Stand Benefit Your Company?

While contributing to an exhibition may seem like a big investment for your business, there are many benefits that this can bring for your company to increase brand awareness and engagement.

Having an exhibition stand will bring a personal touch to your marketing, giving you and your colleagues the opportunity to positively present your business and engage with your audience in real life.

Generating Quality Leads and Relationships

For each and every exhibition your business attends, you are presenting your company to a large audience who are most likely attending because they have a strong interest in your industry or in the services that you and your fellow exhibitors have to offer.

When planning a high-quality and precise sales strategy with your accompanying business goals in advance, an exhibition stand provides your company with the opportunity to visually and personally interact with your audience. Depending on the quality of stands that you invest in, exhibition stands can aid in presenting the relevant graphics, audio and banners to grab your audience’s attention.

This strategy also contributes to building strong and meaningful customer relationships that will be valuable in attaining them to your brand and for the future. By speaking to you or your event staff face to face, exhibitions give you a marketing platform that is more genuine and intimate, compared to an email. When communicating in person, the discussions you have with our audience are bound to be more detailed and tailored to what they are looking for.

Strengthen Your Brand

Exhibitions are going to be full of stands that are in the same industry as you, which can be useful in helping you to work out what your competitors are doing well and maybe not so well. This will help to identify the ever-changing trends within the industry and stay up to date with other contenders in the same sector.

Furthermore, having an exhibition stand is a great way to expand your brand with other possible vendors that can bring even more to your business. This could be in the form of suppliers, partners and even introducers.

Your Existing Customers

You most likely already have an extensive list of customers interested and involved with your services, however having an exhibition stand means that you can continue to build on your relationships with your clients and keep them interested.

Exhibitions are a great way to display any new products, services and discounts you have to offer, to sustain your current audience as well as building it.

It has been calculated on average that face to face marketing has a much higher conversion rate than other approaches, as nearly half of those who attend make at least a single purchase.

Finding a Successful Strategy

With such a large and mixed audience to please, exhibitions are a great way to mix up your sales pitch to figure out what works better than others.

This is also an effective way to customise your presentation to individuals instead of approaching everyone in the same way.


If you’d like more information on the benefits exhibition stands can have for your business or are interested in hiring one of our stands, contact a member of our team at on 02033320092 or