If you have done an exhibition before then you will know that it can be stressful and hectic. This may be the reason you love trade shows, the adrenaline of being rushed off your feet. For others however, this may be a daunting thought for you. We’ve come up with a few tips and tricks to help you reduce the stress for that all-important exhibition day.
Checklist
Travelling to an exhibition and forgetting something important is a nightmare! A checklist will help you make sure you never forget anything. Write down all the most important things that you need when you are planning your stand, this way you can add to the list whenever you remember something else you need. For example, have you got enough pens or somewhere to store business cards? It’s all the little things that can make a whole lot of difference at a trade show.
The Employees on the stand
Bringing some employees with you means you can delegate roles and jobs to other people leaving you to focus on selling. You don’t need to do everything yourself so don’t try and do it all. Bring employees that you trust and who you can rely on to leave alone at your stand. Sometimes you need to leave your stand to network or even just for a walk to stay sane. You shouldn’t have to worry about the people in charge of your stand.
Give Yourself Time
Rushing to set up will only lead to mistakes, give yourself enough time to set up your stand before people start to arrive. If you have a new stand practise putting it up and taking it down before you go to the show. A relaxing start to the show ensures a stress free and a great start to any exhibition. Ensuring you have plenty of time to set up will means visitors will only see you in a professional light, not running around like headless chickens.
Give your Stand your Undivided Attention
Exhibitions usually last about a day, so for that day your stand and the visitors there deserve your undivided attention. Leave the office at the office. Leave the employees that you trust at the office, so you can focus on the exhibition completely. The last thing you want is to be worrying about work at the office when you are at your trade show.
Having a stand at an exhibition is extremely worthwhile and if you are organised and sensible, it doesn’t have to be stressful at all. All the enquiries you will receive and networking you will do will outweigh any preparations that have to take place. Event Staffing or Exhibition Management is a great way to outsource some of that pressure to experts. For more information on this take a look at our dedicated pages.
