Author: Exhibition Stands

What should you be including on your Stand Banners?

What should you be including on your Stand Banners?

The banners on your stand is what holds all the key information and this is what will attract people over to your stand, this is the customer’s first impression of you. So, what should you be including in your banners?

Logo

This may seem like an obvious thing to include on a banner but this is the main way of identification for your customer, they will recognise your brand and your services just by this symbol. You will want to position your logo near the top of your banner so it is visible at all times from your location.  Make sure it is a good quality image of your logo and that it is large enough to be seen at a distance.

It is best to position this at the top of your banners and central so it is easy to see.

Contact Details

This point is important to include, although bear in mind that you want people to get most of the details from you and your team rather than your stand. This way you can arrange to phone them at a convenient time giving you more time to sell your products and services to them.

This being said it is still important to include some contact details, usually just your website and phone number will be enough for your stand. Make sure these are in a large, bold text so visitors can easily identify these.

Brand Identity

Your brand identity can consist of colours, fronts and images that represent your company. These will be the colours that you use on all your marketing and a tool to make your company recognisable.

Using your brand colours and font throughout your banners helps create a chbetween you and your stand. Your brand identity also includes any messages or catch phrases that your company has. This could help people remember you.

Remember to put any key messages at eye level, this way people are more likely to read them.

Offers

An offer that is available to the people you meet at an exhibition can be a great way to entice people to your stand and a brilliant talking point. Putting an offer in large text on your banner means people can spot this from a distance and will hopefully be inclined to come over and enter.

Images and Graphics

We have all heard the saying “an image is worth 1,000 words” but, this is a great motto to live by for your banners. You do need some text on your banner but a great picture or graphic can do a lot of the talk for you, for example a lifestyle photo showing a family enjoying a sunny break may be great for a holiday company.

Make sure your image is high quality and not pixelated even when it is enlarged to fit your banner. Pick a great image that is related to your business, this can make your banner more eye catching and help draw the eye which in turn means that people will read the text on your banners.

A high quality banner can do all the talking for you, take a look at the design services we offer for your exhibition stand banners here.

Why is branding on your exhibition stand important?

Why is branding on your exhibition stand important?

Branding is a way to identify your business; it’s how your customers recognise your company. A strong sense of brand is communicated not only in colours and logos but in customer service, uniforms and all marketing materials.

A well-designed exhibition stand uses branding in an effective way to ensure this form of marketing is cohesive with their business. Branding on an exhibition stand can include: images, colours, fonts, a company message or value, uniforms for staff, business cards or even how you display your products. These work really well together to help brand your stand in a positive way for customers.

Make It Memorable

Branding your stand with your business in general means that people can associate your stand with a website or a business card. The will remember a positive experience at your stand so then when they see an ad for your website or happen to visit your site the memories of your stand will come flooding back as they see the same brand colours, logo and fonts. You could even put your branding onto free items such as stationery to help consumers remember and think of your brand.

Encourage Trust

In order to build a relationship with a consumer there must be an element of trust. A strong brand identity can help to build this, they can see that you have spent time and money on your branding, this tells them that you are a legitimate company but also a reputable company as you have spent your money on this branding. After the trade show they may visit your website with the same branding, this will help alleviate risk from their buying process.

Be Unique

Your branding helps set your business apart from the crowd whether that be from competitors or in a hall full of exhibition stands. Your colour combination and images is what makes your stand and your business in general stand out.

Your business’s branding is so important to take into consideration when you are designing your banners and your marketing material for your exhibition stand, keep them in line with your business and its main values. Create a cohesive flow of marketing materials all in line with your business. Don’t let the hustle and bustle of an exhibition make your brand and your values slip.

How to Reduce the Stress of Exhibition Day

How to Reduce the Stress of Exhibition Day

If you have done an exhibition before then you will know that it can be stressful and hectic. This may be the reason you love trade shows, the adrenaline of being rushed off your feet. For others however, this may be a daunting thought for you. We’ve come up with a few tips and tricks to help you reduce the stress for that all-important exhibition day.

Checklist

Travelling to an exhibition and forgetting something important is a nightmare! A checklist will help you make sure you never forget anything. Write down all the most important things that you need when you are planning your stand, this way you can add to the list whenever you remember something else you need. For example, have you got enough pens or somewhere to store business cards? It’s all the little things that can make a whole lot of difference at a trade show.

 The Employees on the stand

Bringing some employees with you means you can delegate roles and jobs to other people leaving you to focus on selling. You don’t need to do everything yourself so don’t try and do it all. Bring employees that you trust and who you can rely on to leave alone at your stand. Sometimes you need to leave your stand to network or even just for a walk to stay sane. You shouldn’t have to worry about the people in charge of your stand.

Give Yourself Time

Rushing to set up will only lead to mistakes, give yourself enough time to set up your stand before people start to arrive. If you have a new stand practise putting it up and taking it down before you go to the show. A relaxing start to the show ensures a stress free and a great start to any exhibition. Ensuring you have plenty of time to set up will means visitors will only see you in a professional light, not running around like headless chickens.

Give your Stand your Undivided Attention

Exhibitions usually last about a day, so for that day your stand and the visitors there deserve your undivided attention.  Leave the office at the office. Leave the employees that you trust at the office, so you can focus on the exhibition completely. The last thing you want is to be worrying about work at the office when you are at your trade show.

Having a stand at an exhibition is extremely worthwhile and if you are organised and sensible, it doesn’t have to be stressful at all. All the enquiries you will receive and networking you will do will outweigh any preparations that have to take place. Event Staffing or Exhibition Management is a great way to outsource some of that pressure to experts. For more information on this take a look at our dedicated pages.

Why is it important to visit trade shows as well as exhibiting?

Why is it important to visit trade shows as well as exhibiting?

Exhibiting at a trade show is a great way to build the awareness of your brand and generate more leads for your company. It is the perfect tool to go hand in hand with your marketing, this is why so many companies choose to exhibit at trade shows. What about if you weren’t behind the stand all day and experienced the other side of a trade show? This can be just as valuable to any business owner or anybody working for a company. Here are some reasons why you should take a day off from behind the stand and go to an exhibition as a visitor.

Networking

This is a fairly obvious reason, some of the best networking can take place at trade shows and with the freedom to move around you can decide who and where you would like to talk. Meeting like-minded people within your industry or just an industry that interests is a great reason to go. Good contacts are invaluable in today’s competitive marketplace, they help you stay one step ahead.

Learn

An exhibition isn’t just about stands and businesses vying for your attention, there are talks and seminars within the venue. These are usually held by professionals within that very industry, it is a fantastic opportunity to learn more about that industry but also another person’s perspective of it. There is always something new to learn and knowledge is power! You get the opportunity to learn about new innovative products within your industry or the up and coming trends.  

Benefit your Business

You can use an exhibition as the perfect opportunity to find what or who you need to grow and expand your business. This may be someone to help out with your accounts or someone to provide products for your next trade show, chances are you will find the people you need at a trade show.

Competitors

By not exhibiting or by employing enough staff to man your stand without you, you have the freedom to take a walk and see what your competitors are offering, both at the trade show and outside of the trade show. What are they offering to customers and how are they attracting people at the exhibition. This is also a great way to get inspiration for your next stand and exhibition.

Finding Resellers

Trade shows can be the perfect place to discover new companies and business people who could potentially supply your product. Companies who supply customers with a service similar or a service that compliments your product are the perfect people to resell. They already have customers, so by bringing your new product to them you are growing your market very easily.

There are so many advantages to attending a trade show as a visitor, everyone should do it at least once, you can find out what it’s like to be on the other side of the stand. The advantages are completely different to exhibiting but in different ways just as useful. 

Case Study – X-10 CROSSwire for Juniper Systems

Case Study – X-10 CROSSwire for Juniper Systems

Juniper Systems is a technology company from the United States, they create ultra-rugged and durable handheld computers and data collection solutions. They attended the InterGeo 2017 show in late September this year and were kind enough to send some photos and information on how the stand worked for them.

During Setup

The stand was actually 3.8 meters high compared to a standard 2.4 shell scheme, this allowed them to use height to stand out from the crowd. They could use this extra height because of the modular X-10 CROSSwire stand, which allows pieces to be added or deducted depending on your wishes. 

Juniper Systems used our printing service for their banners. Our high-quality service provides full graphic design and printing, no matter the size. The printed banners really personalize a stand and make it stand out from competitors. It gave them an opportunity to use effective branding and make the stand look as professional as possible.

During Setup

“I wanted to say CONGRATULATIONS because the stand looked absolutely FANTASTIC!! The material was excellent, the colors really popped, and the ‘presence’ that the stand provided at the entry to the hall was AMAZING!! THANK YOU for all your hard work to get the stand components and graphics that we needed to make this show a success!!” – Barbara Sanner, Complete Mktg Solution, on behalf of Juniper Systems Limited.

During Setup

Shipping our stands and printed banners abroad is something that we are happy to do. We shipped both the stand and banners to Juniper Systems in time for this show and worked closely with them to ensure the designs were to their specifications. The finished result was vibrant and eye-catching, and offered an excellent base from which to talk to customers and attract new enquiries:

We would love to hear from you if you’ve used any of our equipment for your exhibitions. If you would like any more information on our stand or printing services, please contact us.